2019 Admissions Welcome Package DGUT 新入生ウェルカムギフトボックス by Ruikang Xie

2019 Admissions Welcome Package DGUT 新入生ウェルカムギフトボックス by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in パッケージデザイン Competition Category.

銅パッケージ· 2021

2019 Admissions Welcome Package DGUT 新入生ウェルカムギフトボックス

by Ruikang Xie

Client: Xiexie Design

A' Design Award 銅賞 Winner in パッケージ Category

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Verified Award Winner

Verify Award Status for #102057

View at A' Design Award Press Release Award Badge

Colors

The Design

About 2019 Admissions Welcome Package DGUT 新入生ウェルカムギフトボックス

2019年度入学ウェルカムパッケージは、中国・東莞の大学新入生のために用意されたギフトボックスである。このデザインは、自然の成長をテーマにした3年間のビジュアルシリーズを完成させるもので、播種から開花、そして結実へと展開している。嶺南地方の赤いライチをコアパターンとして採用し、箱の開口部側面にはライチの形を型抜きした中空の意匠を施している。木製ポストカードにはレーザー彫刻が施され、折り畳むと立体的なライチのペンダントになる。ボックスには手紙、キャンバスバッグ、地元の革命史跡マップ、バッジ、ステッカー、パスが収められている。

The Recognition

About the A' Design Award 銅賞

2019 Admissions Welcome Package DGUT 新入生ウェルカムギフトボックスは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。2019 Admissions Welcome Package DGUT 新入生ウェルカムギフトボックスは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。2019 Admissions Welcome Package DGUT 新入生ウェルカムギフトボックスは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual concept of the departure gift boxes for three consecutive years is based on the natural growth law, which are sowing, flowering and fruiting, respectively. Therefore, the gift box in the third year adopts the litchi fruit, a specialty of Dongguan, Guangdong, China, as the core pattern.
Tags: Gift box, freshman, inspirational, humanities, cultural and creative packaging
Production Technology: The whole design adopts lychee fruit pattern as decoration, which has manifested in the unused place. The lateral side of the box opening is die-cut with hollow out lychee pattern. It is partly hidden and partly visible. The wooden postcard is engraved with inspirational pattern by laser, which can be taken down, crossed into three dimensional lychee pattern, and used as a pendant.
Design Challenge: The visual concepts of admission letters for the first two years are sowing youth and flowering future. As for the departure gift box for the third year, the biggest issue to find a right visual concept to continue the vision of first two years. It should also echo the coming 70th anniversary of National Day in China while maintaining the overall tone of youthful vitality and humanistic thought.
Research: The original admission letter for university was just a piece of paper. Whereas, we expects the design to be systematic and consistent, and to integrate more details of humanistic care. Therefore, we have thoughtfully compiled a Patriotic Inspirational Map to introduce the representative red revolution bases in Dongguan with pictures and texts, QR code positioning and map tagging, so as to achieve the readable, visible and accessible purposes.
Inspiration: The gift box of admission letter for 2019 new students of Dongguan University of Technology adopts the red Lingnan lychee as the core pattern. Each lychee is a smiling face welcoming students to Dongguan. Lychee in Chinese pronounces like Lizhi which means to encourage the young people of the new era to be patriotic, inspirational, truth-pursuing and practical, and to unite and revitalize China.
Project Duration: Started in July 2019, completed in September, completed in Dongguan, China
Operation Flow: The gift box contains letters and gifts for new students. The oneshouldered canvas bag records an atlas of the red revolutionary tourism attractions here. Students can learn about those scenic spots following the introductions and routes provided by the atlas. There are also badges, stickers, postcards, vehicle passes, etc. inside.
Image Credits: Image #1-5 Zhang Jingwen