Paranormal ワインパッケージ by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award 金賞 in パッケージデザイン Competition Category.
金パッケージ· 2020
Paranormal ワインパッケージ
by Estudio Maba
Client: Bodegas Baron
A' Design Award 金賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #102634The Design
About Paranormal ワインパッケージ
Paranormalは、ボルドー型およびブルゴーニュ型ボトルで展開されるワインシリーズのパッケージデザインです。グラフィックのテーマは、神秘性とアイロニーをもって表現された、奇妙で説明のつかない超常現象に基づいています。緻密なデジタル彫刻は、古い錬金術書や古代の写本を想起させます。書体は経年変化を帯びた不均一な表情で描かれ、手作業による印刷を思わせます。各ラベルはコットンペーパーを用い、高い浮き出し加工、箔押し、ニスによる筆致が施されています。このデザインは長く受け継がれることを意図しており、ヴィンテージやブドウ品種ごとに新たな物語を紡ぐことを可能にします。
The Recognition
About the A' Design Award 金賞
Paranormal ワインパッケージは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Paranormal ワインパッケージは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Paranormal ワインパッケージは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
- Dimensions & Packaging
- Bordeaux and Burgundy Bottles
- Tags
- wine, bottle, design,
- Production Technology
- Cotton paper label with high relief, stamping and varnish strokes.
- Design Challenge
- The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
- Research
- From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
- Inspiration
- From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
- Project Duration
- Murcia, Spain, January to September 2019
- Operation Flow
- The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
- Patents
- Bodegas Baron
- Team Members
- Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres - Image Credits
- Estudio Maba
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
