Interdependence ポスターデザイン by Haitao Song is a highly esteemed winner of the very prestigious 2020 A' Design Award 鉄賞 in ソーシャルデザイン Competition Category.
鉄ソーシャル· 2020
Interdependence ポスターデザイン
by Haitao Song
Client: SongHaitao
A' Design Award 鉄賞 Winner in ソーシャル Category
Verified Award Winner
Verify Award Status for #102665The Design
About Interdependence ポスターデザイン
「相互依存」は、野生動物保護への関心を高めるために制作された公共広告ポスターである。画面には一枚のディナープレートが描かれている。左側にはコウモリとセンザンコウという死んだ野生動物が横たわり、右側にはコロナウイルスの形を内包した感染した人間の肺が置かれている。動物から流れ出た血液が広がって肺の形を成し、肺の血管は樹木の枝として描かれている。このビジュアルは、野生動物の捕食と感染との関連を示し、野生動物を守ることが人間を守ることにつながると訴えている。ポスターのサイズは70×50センチメートルで、屋外およびオンラインで展示されている。
The Recognition
About the A' Design Award 鉄賞
Interdependence ポスターデザインは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Interdependence ポスターデザインは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Interdependence ポスターデザインは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
- Dimensions & Packaging
- 70cm X 50cm ,outdoor posting and network communication
- Tags
- Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
- Production Technology
- In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
- Design Challenge
- I hope the final design is creative as well as intuitive and enlightening.
- Research
- Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
- Inspiration
- Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
- Project Duration
- The project started in Guangzhou in January 2020 and finished in February 2020 .
- Operation Flow
- When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
- Patents
- Copyrights belong to Song HaiTao, 2020.
- Image Credits
- Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020
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