Didactics of Typography 科学モノグラフ by Pawel Krzywdziak

Didactics of Typography 科学モノグラフ by Pawel Krzywdziak is a highly esteemed winner of the very prestigious 2020 A' Design Award 鉄賞 in 印刷・出版メディアデザイン Competition Category.

鉄印刷· 2020

Didactics of Typography 科学モノグラフ

by Pawel Krzywdziak

Client: Jan Matejko Academy of Fine Arts in Cracow, Poland

A' Design Award 鉄賞 Winner in 印刷 Category

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Colors

The Design

About Didactics of Typography 科学モノグラフ

タイポグラフィの教授法：手紙を教える/手紙で教えることは、選ばれたポーランドの芸術学校でレタリングとタイポグラフィを教える方法と結果を提示します。この本は、さまざまなシラバス、ならびに特定の学生のプロジェクトに基づいた教育結果のプレゼンテーションとディスカッションをカバーしています。設計プロセスでは、多様なバイリンガルコンテンツを整理し、出版物の明確なテキストおよび視覚的なナレーションを提供しました。デザインの単色カラーパレットのオレンジ色のアクセントは、タイポグラフィの魅力的な世界を通して読者の注意を引き付けます。

The Recognition

About the A' Design Award 鉄賞

Didactics of Typography 科学モノグラフは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Didactics of Typography 科学モノグラフは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Didactics of Typography 科学モノグラフは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The modest form of this scientific monograph contains a layout organizing articles with a diverse structure, all describing different teaching insights. It was necessary to place the Polish and English versions of the text in parallel, as well as many illustrations of student work and photos from the studios. The visual style of the publication was obtained by a monochrome color palette with orange accents, printed on the uncoated surface of a cream white paper.
Dimensions & Packaging: Format: 200 x 17 x 260 mm, 180 pages
Tags: Didactics, Learning, Teaching, Lettering, Typography, Calligraphy, Typeface, History, Fonts, Hand-lettering
Production Technology: Soft cover with flaps, book printed in Pantone 021U and offset black, paper: Munken Pure 120, 300 g/m2 by Arctic Paper
Design Challenge: The design challenge was to find typographic and graphic solutions, that would both unify articles and illustrations within the publication, but also distinguish various elements like data, lists, schemes, and individual student work. To maintain bilingual narration, the text is set in two coordinated columns, with different width and font size.
Research: The project started with a conference, which aimed to exchange experiences related to teaching typography to art and design students. Afterwards, materials from the speakers were collected – their reflections, curriculums, student works, and conclusions concerning other speeches. The edition was supposed to correspond with the discourse – it was not meant to be a catalogue of students portfolios, but a notation of different insights, giving a holistic view on typography teaching in Poland.
Inspiration: "Didactics of Typography. Teaching the Letter / Teaching with the Letter" is an attempt to present the methods and outcomes of teaching lettering and typography. The authors hope that it may serve as a springboard for a broader debate on the current state and future of the discipline, as well as the place of typography in contemporary design art. The volume contains outlines of various syllabuses, as well as presentations and discussions of teaching outcomes based on specific student projects.
Project Duration: The project started in April 2018 with a typographic conference in Cracow, Poland. The publication was issued in 2019.
Operation Flow: The book includes 12 illustrated chapters, 10 of which are related to different typographic studios. In order to facilitate navigation through the publication, the chapters have been separated by sections comprehensively presenting the most important information about the studios and the profiles of teachers. The text layout allows both to focus on reading the articles and to simultaneously have an overview on illustrations and diagrams relevant to particular issues. The narration is carried out by colour accents, drawing the reader's attention to the most important elements related to the topic.
Image Credits: Paweł Krzywdziak, 2019.