Catzz 猫のベッド by Mirko Vujicic is a highly esteemed winner of the very prestigious 2020 A' Design Award プラチナ賞 in ペットケア・玩具・用品・動物用製品デザイン Competition Category.

プラチナペットケア· 2020

Catzz 猫のベッド

by Mirko Vujicic

Client: Mirko Vujicic

A' Design Award プラチナ賞 Winner in ペットケア Category

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Verified Award Winner
Verify Award Status for #102975

View at A' Design Award Press Release Award Badge

Colors

The Design

About Catzz 猫のベッド

Catzz猫用ベッドを設計する際、猫と飼い主のニーズからインスピレーションを得て、機能、シンプルさ、美しさを融合する必要があります。猫を観察している間、猫の独特の幾何学的な特徴が、清潔で認識できる形に影響を与えました。いくつかの特徴的な行動パターン（耳の動きなど）が猫のユーザーエクスペリエンスに組み込まれました。また、所有者を念頭に置いて、彼らがカスタマイズして誇らしげに展示できる家具を作ることも目的でした。さらに、メンテナンスを容易にすることが重要でした。なめらかで幾何学的なデザインとモジュール構造により、すべてが可能になります。

The Recognition

About the A' Design Award プラチナ賞

Catzz 猫のベッドは、真に卓越し、エレガントで壮麗なデザインに授与される、きわめて権威ある評価である A' Design Award プラチナ賞の受賞作品です。プラチナ賞の受賞作品は、創造の驚異であり、知的創造性の限界を示す証であり、デザイナーの比類なきプロフェッショナリズムと天才性を示しています。これらのデザインは、時代の美学を定義し、社会の幸福に貢献し、芸術・科学・デザイン・技術の境界を前進させる、最も名高い作品であることが期待されます。Catzz 猫のベッドは、超越的な卓越性の水準を示し、有益で価値ある特性によって、疑いなく世界をより良い場所にします。Catzz 猫のベッドは、欲求を呼び覚まし、インスピレーションを与え、胸を躍らせ、喜ばせ、大きな喜びを生み出す、A' Design Award プラチナ賞受賞作品です。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Catzz cat bed relies on clean and contemporary design, which is the result of careful thinking and research in order to make a perfect combination of functionality, content and form. The modularity of the product enables personalization, reconfiguration, easy maintenance and conveniently flat packaging.
Dimensions & Packaging: Product dimensions:
Width: 570 mm
Depth: 580 mm
Height: 610 mm

Triangular module (equilateral triangle) specifications:
Edge dimension: 288 mm
Thickness: 11 mm
Tags: cat bed, pet furniture, pet supplies, cat toys
Production Technology: Triangular modules are made from felt pieces and plastic plates, all cut by a laser. Two felt pieces are glued to a plastic plate in the middle, and the hems of felt pieces are sewn. Each module corner has a snap fastener stud attached. Assembly connectors, made from metal by cutting and bending, have snap fastener sockets attached. Modules used for "ears" do not have a plastic plate, but only two pieces of felt sewn together, and have fabric connectors because the "ears" need flexibility.
Design Challenge: After the research, a clear need for a cat bed that assembles and disassembles easily, but is sturdy at the same time, arose. The challenge was not to use any screws and to avoid using tools. I needed something simple. Therefore, I opted for snap fasteners to connect the triangular modules reliably and plastic plates to strengthen them within, making modules thin and sturdy. As a result, those modules can fit into a flat packaging which is simple to transport.
Research: The purpose of the research was to gain insight into cat owners' needs and wishes regarding cat furniture and toys. First, a survey was conducted in March, 2019. The total of 250 participants completed the survey anonymously. The results showed that most participants valued these characteristics most (in decreasing order): ease of cleaning, ability to personalize it, contemporary design, and reasonable price. Secondly, using prototypes, the functionality and ergonomics were tested.
Inspiration: I was inspired by my own cat in terms of both form and function. Distinct geometry in my cat facial features guided the form of design, whereas her movement and behavior inspired the interactive aspect. The material was chosen to fit the cat needs for a warm and snugly environment, which felt provides. Knowing that cats are always on the lookout for the perfect hiding and resting spot and that their preferences vary, it was important for me to provide the possibility for adaptation.
Project Duration: The idea was born in Belgrade, in the beginning of 2019. It was followed by numerous sketches and mock-up models, and searches for different kinds of materials. In September 2019, after having finalized the design, I made the prototype. The prototype enabled an insight into the product's minor flaws, which were dealt with. Afterwards, technical specifications and production technology were defined in January 2020.
Operation Flow: Catzz cat bed can be easily disassembled if needed to be washed, transported or reconfigured. It comes in different colors so that it can match the cat color or complement the space. Also, it can be transformed in three variants to fit the cat personality and needs (e.g. more or less privacy or warmth). It comes with a cat toy tied to Catzz cat bed ear by an elastic string, which makes the ear move when the cat plays with the toy, and if there is more than one cat, they can join the play.