Yongqing Fang Grand Theater Renovation 展示空間のインテリアデザイン by MAG studio is a highly esteemed winner of the very prestigious 2020 A' Design Award 金賞 in インテリア空間・展示デザイン Competition Category.
金インテリア· 2020
Yongqing Fang Grand Theater Renovation 展示空間のインテリアデザイン
by MAG studio
Client: MAG studio
A' Design Award 金賞 Winner in インテリア Category
- 16,771
- Verified Award Winner
- Verify Award Status for #104291
The Design
About Yongqing Fang Grand Theater Renovation 展示空間のインテリアデザイン
永慶坊大劇場リノベーションは、広州にある展示・投資誘致センターのインテリアデザインである。この劇場は、老舗ブランドと観光で知られる改修された古い街並み、恩寧路に位置する永慶坊のランドマークとなっている。デザインは古い要素と新しい要素の対比を主題としている。ボックス状のボリュームが、334平方メートルの不整形な空間を整理している。1階はプロジェクトの展示に充てられ、上階は商談のために使用される。素材には木製突板、白塗装、黒色アルミパネル、グレーのタイルを用いた。フロスト加工のスチールとガラスの扉が、室内と街路をつないでいる。
The Recognition
About the A' Design Award 金賞
Yongqing Fang Grand Theater Renovation 展示空間のインテリアデザインは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Yongqing Fang Grand Theater Renovation 展示空間のインテリアデザインは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Yongqing Fang Grand Theater Renovation 展示空間のインテリアデザインは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yongqing Fang islocated in Enning Road, the core area of old Guangzhou. In recent years, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". As the Grand Theateris one of the landmarks of Yongqing Fang, the client expected to revitalizeit and make it serve as the investment promotion center of the whole renovation project.
- Dimensions & Packaging
- Area: 334 square meters.
Category: Exhibition - Tags
- Renovation, old street, revitalize, exhibition, contrast
- Production Technology
- Main materials: wood veneer, white paint, rust-like paint spray, black aluminium panel, grey tile and stretch ceiling, etc.
- Design Challenge
- There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape.
- Research
- Yongqing Fang islocated in Enning Road, once the core area of old Guangzhou. In recent years, however, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". And Enning Road is also the soul of Qilou buildings in Sai Kwan.As the Grand Theater is one of the landmarks of Yongqing Fang, the client expected to revitalize it and make it serve as the investment promotion center of the whole renovation project.
- Inspiration
- The designers used the contrast of the old and the new, the past and the present to renovate the interior space. At the same time, various elements like light and shadow, and reality and fantasy are applied into the design.
In terms of space planning, boxes are used to form different functional divisions that can present changeable space structures while unifying the irregular spaces. The 1F is mainly used for project exhibitions. While the second floor is primarily designed for negotiation. - Project Duration
- The project started in September 2019 and finished in November 2019 in Guangzhou.
- Operation Flow
- There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape. Especially at night, the pedestrians on the street would be easily attracted by the indoor space when the light is on.
- Team Members
- Chief designer: Jan Mok
Designer: Eric Zhou - Image Credits
- Image #1: Photographer Shi Guan
Image #2: Photographer Shi Guan
Image #3: Photographer Shi Guan
Image #4: Photographer Shi Guan
Image #5: Photographer Shi Guan
Main image is Image #1, Optional Image #1 is Image #2, Optional Image #2 is Image #3, Optional Image #3 is Image #4, Optional Image #4 is Image #5
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