Heaven Gaia ファッションストア インテリア by Zhenhua Luo, Gongpu Zhao and Yanli Zhang is a highly esteemed winner of the very prestigious 2020 A' Design Award 銀賞 in インテリア空間・展示デザイン Competition Category.
銀インテリア· 2020
Heaven Gaia ファッションストア インテリア
by Zhenhua Luo, Gongpu Zhao and Yanli Zhang
Client: Heaven Gaia
A' Design Award 銀賞 Winner in インテリア Category
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- Verified Award Winner
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The Design
About Heaven Gaia ファッションストア インテリア
Heaven Gaiaは、北京のアートディストリクトに位置するラグジュアリーファッションブランドのフラッグシップストアのインテリアデザインである。店舗面積は800平方メートルで、オーダーメイドのドレス製作と衣装選びに対応する。ロビーに設けられた螺旋階段によって、空間は販売モードからショーモードへと切り替わり、階段上の動きがキャットウォークショーの一部となる。木と水を主要なテーマとして用い、水はデジタル技術によって再現され、滝が衣装の背景を形成している。2つのウィンドウディスプレイが内部と外部を結びつけている。
The Recognition
About the A' Design Award 銀賞
Heaven Gaia ファッションストア インテリアは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Heaven Gaia ファッションストア インテリアは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Heaven Gaia ファッションストア インテリアは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art. Grace and power can be felt when communicated with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. The experience here should be made pleasant.
- Dimensions & Packaging
- 800 sqm
- Tags
- shift from sales to show mode, a tribute to the designer Coco Chanel,reminiscent of fashion masters of a past era, "waterfall" serves as a background for the clothing
- Production Technology
- digital simulation of wave, cast concret, CNC
- Design Challenge
- I can feel both grace and power when I communicate with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. How can this space be made classic? Secondly, the process of bespoke dressmaking and selecting outfits is time consuming. How can this experience be made pleasant?
- Research
- This is a flagship of Heaven Gaia. Gaia is a luxury fashion brand which has been extremely active worldwide in recent years. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can shift from sales mode to show mode. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing.
- Inspiration
- Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can thus shift from sales mode to show mode. Two elements, wood and water, are representatives of the East. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing. Two types of window display are made to create an interaction between the interior and the exterior.
- Project Duration
- The project started in April 2019 and finished in December 30 2019 in Beijing.
- Operation Flow
- Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. This store has an area of 800 sqm and is located in the art district in Beijing. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art.
- Team Members
- Zhenhua Luo, Gongpu Zhao, Yanli Zhang, Qianxuan Niu, Xiuwen Xiao, Changxin Tian, Yongcheng Xia, Liang Zhao and Ming Zhang
- Image Credits
- Photographer: Simon Wu
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