Mi Transformers Optimus Prime Packaging ブロック玩具パッケージ by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award 鉄賞 in パッケージデザイン Competition Category.
鉄パッケージ· 2021
Mi Transformers Optimus Prime Packaging ブロック玩具パッケージ
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
A' Design Award 鉄賞 Winner in パッケージ Category
- 10,808
- Verified Award Winner
- Verify Award Status for #106372
The Design
About Mi Transformers Optimus Prime Packaging ブロック玩具パッケージ
Mi Transformers Optimus Prime Packagingは、ブロック玩具のために設計された紙製パッケージである。箱の正面には組み立て完成後の姿を示し、購入者が形状や可動部を一目で理解できるようにしている。ミニマルなスタイルと配色は、この玩具のキャラクター性を反映している。ディスプレイ機能と包装機能を一つの構造に統合した。上蓋を開くと、層状に収められたブロックの袋が現れる。下箱は左右両側に開き、独立した収納ボックスとなる。パーツは種類ごとに仕分けでき、箱は日常の収納用として再利用できる。
The Recognition
About the A' Design Award 鉄賞
Mi Transformers Optimus Prime Packaging ブロック玩具パッケージは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Mi Transformers Optimus Prime Packaging ブロック玩具パッケージは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Mi Transformers Optimus Prime Packaging ブロック玩具パッケージは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
- Dimensions & Packaging
- 413x328x90mm
- Tags
- Building block toys, Transformers, Optimus Prime, Toy bricks,
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
- Research
- In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
- Inspiration
- The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
- Project Duration
- The project started in December 2019 and finished in February 2020 in Beijing, China
- Operation Flow
- Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
- Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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