Birds and Coffee パッケージングは by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀賞 in パッケージデザイン Competition Category.
銀パッケージ· 2021
Birds and Coffee パッケージングは
Client: Kavos gurmanai
A' Design Award 銀賞 Winner in パッケージ Category
- 23,535
- Verified Award Winner
- Verify Award Status for #106477
The Design
About Birds and Coffee パッケージングは
すべての製品には適切なパッケージングが必要です。このパッケージを開発することで、デザイナーは、成功したコーヒー焙煎会社が、プレミアム品質のコーヒーを評価し、その産地にこだわる新しい人々にリーチできるよう支援しました。デザイナーは、パッケージの新しい外観を提供することで、ほぼすべての大陸で作られた手作りコーヒーの価値を高めようとしました。各国の鳥のイラストを使用することは、そのエレガントな性質と最終製品に与える手作りの雰囲気に基づいて決定されました。クラフト紙と深いこげ茶色のイラストも同様の役割を果たします。
The Recognition
About the A' Design Award 銀賞
Birds and Coffee パッケージングはは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Birds and Coffee パッケージングはは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Birds and Coffee パッケージングはは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
- Dimensions & Packaging
- Kraft doypack 160X230X40mm
Kraft bag 145X340mm - Tags
- packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
- Production Technology
- Digital printing on kraft paper
- Design Challenge
- It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
- Research
- The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable. - Inspiration
- I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
- Project Duration
- The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
- Operation Flow
- The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
- Team Members
- Kristina Pacesaite
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