Leding Bespoke リテールスペース by Zhihong Hu is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀賞 in インテリア空間・展示デザイン Competition Category.

銀インテリア· 2021

Leding Bespoke リテールスペース

by Zhihong Hu

Client: Greater Dog Architects

A' Design Award 銀賞 Winner in インテリア Category

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Verified Award Winner

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Colors

The Design

About Leding Bespoke リテールスペース

Leding Bespokeは、中国・紹興のオーダーメイド紳士服テーラーのために設計された物販空間である。メインエントランスは2階にあり、ブルーの合わせガラスで縁取られた階段を上ってアプローチする。空間の中心には、一辺100ミリメートルの可動キューブ698個で構成された「Time Flow」と名付けられた彫刻が据えられている。動線はこのTime Flowを取り囲むように配置され、採寸、裁断、縫製のためのエリアが設けられている。仕上げには、光沢のある白タイル、テクスチャーのある白塗装、ブラックのマット仕上げ金属、そして白いテラゾーを用いた。古い道具や3Dプリントされたボディ・プロップスが、手仕事によるテーラリングの工程を想起させる。

The Recognition

About the A' Design Award 銀賞

Leding Bespoke リテールスペースは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Leding Bespoke リテールスペースは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Leding Bespoke リテールスペースは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Time Flow.
As time goes by, suits are gradually shaped from a piece of fabric.
The movable cubes "Time Flow" expresses this wonderful regard.
Body measurement and cutting.
The function of space is to arrange the circulation around the "Time Flow", setting up a space for sewing and tailoring.
The long terrazzo table in VIP lounge is connecting the space from inside to outside, which emphases the geometric structure language of the whole space.
Dimensions & Packaging: Movable cubes "Time Flow" : 100mm100mmx100mm for each cube, Quantity: 698 cubes.
Yellow mental display table: Long 5000mmx Width 900mmx Height 650mm.
White terrazzo display table: Long 4500mmx Width 700mmx Height 550mm.
Buttons & accessories display frame on wall: Long 250mmx Width 250mmx Depth 50mm.
Superior products display cabinet: Long 2400mmx Width 800mmx Height 750mm.
Clothes rail: Long 1200mmx Width 550mmx Height 30mm.
Tailor counter: Long 3020mmx Width 800mmx Height 750mm.
3D printed portrait & hand & body props: 1:1 scale of human body.
Tags: The trace of hand made, Readable space, Express "Time Flow" poetically, Various scales application of "body" Visual narrative
Production Technology: MATERIALS:
Floor: Polished white tile , hand lay-up at the site.
Wall: Textured white paint & Blue paint plate with baking finished & Grey textured wallpaper.
Ceiling:Textured white paint & Black Matte Mental by welding and cutting.
Lighting: LED Strip Light, Spot light and track spot lights.
Staircase: Black Matte Mental by welding and cutting.
Other features: Blue laminated glass & Yellow mirror metal plate & Blue veneer & White terrazzo & 3D printed portrait and props.
Design Challenge: The main entrance of Leding Bespoke is on the second floor, and the only way is through the stairs enter space. How to combine the entrance and the staircase was a big challenge. Therefore, the designer applied blue laminated glass at the side of stairs, and placed lots of cubes around it, makes the little cubes growing in a big blue glass cube lively. Meanwhile, it is like coming out of a blue block when consumers enter the space, which is an interesting invitation for the guests.
Research: A narrative space through objects designer found in the process of custom-made suit, and also telling the precision of measuring bodies. So they had a specific research on its process and visit suit studio, understand raw materials and talk with tailors. The designer narrating space through details. For instance, shaping a readable space by illustrations and old tools. Application of the different scales of "body" element, and design a set of movable cubes express "time flow" poetically in the space.
Inspiration: "Traces are invisible. They perceive the flow of time through objects." -Greater Dog.
It was fascinated to see different fabrics, plate making, tailoring, even old sewing machines and ironing tools, and these objects have inspired designers.
So designers brought the rough, primitive, fundamental and forgotten objects back to the modern life. Consequently, It is not just only a retail space sells a high quality suits in a fashionable way, but also evokes the memory of the process of hand made era.
Project Duration: The project started in October 2018 in Shaoxing, China and finished in August 2019 in Shaoxing, China.
Operation Flow: In the whole design process we normally have four design phases to complete one project, which includes conceptual design phase, schematic design phase, construction drawing phase, construction phase. We work on each phase to support this project until its finish perfectly.
Team Members: Zhihong Hu
Jin Xin
Image Credits: Rachel Wu & Zhihong Hu