Flagship ジュエリーストア by Stylus Studio Limited is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in インテリア空間・展示デザイン Competition Category.
銅インテリア· 2021
Flagship ジュエリーストア
Client: Stylus Studio Limited
A' Design Award 銅賞 Winner in インテリア Category
Verified Award Winner
Verify Award Status for #106671The Design
About Flagship ジュエリーストア
Flagshipは、翡翠ジュエリーの展示・販売のためにデザインされたジュエリーストアのインテリアです。空間計画は、街の静かな湖に浮かぶ睡蓮の葉から着想を得た円形をモチーフとし、曲線的なリテール空間の回遊性を生み出しています。店舗のファサードには地元産の紅木を用いました。1階から2階へと連続する窓が、店舗周囲の水景や植栽を切り取ります。特注のランプシェードは、柔らかなアンビエント照明と2700K・3000Kのスポットライトを組み合わせ、翡翠を鮮明に照らし出します。ダブルドアのエントランスにより、多くの来店客の動線をスムーズに処理しています。
The Recognition
About the A' Design Award 銅賞
Flagship ジュエリーストアは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Flagship ジュエリーストアは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Flagship ジュエリーストアは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With the privilege to bring to customers the highest quality jades with nest detailing produced by Myanmar craftsmen, the client foresees a space that would harmonise with the divine jade products. Understanding the client’s expectation, Stylus Studio visualize a chic and balanced interior that fashion shopping experience that balance emotions, calm the mind, and release negativity.
- Dimensions & Packaging
- Overall area: 2040 square meters
oGround Floor Area: 620 square meters
oSecond Floor Area 620 square meters
oOffice Area: 800 square meters
Overall Display Counter Space: 72.5 meters
oStreet Side Display Counters: 8 meters
oLandscape View Display Area Counters: 26.5 meters
oCity View Display Area Counters: 25 meters
oVIP Display Area: 21 meters - Tags
- Retail, Jewelry, experience, custom, interior
- Production Technology
- It is important to create a comfortable, a dependable and practical environment, which lighting is an important part. It creates a pleasant atmosphere, to be able to see the details clearly and, also to display the items in the best kind of way. Stylus Studio has specially designed a purpose-made lamp shade. The said lamp shade creating very comfortable lighting ambience and incorporate functional spotlight with a combination of colour temperature of 2700K and 3000K rating. It has created the best luminaires to ensure the jade jewellery displayed at their optimum illuminance.
- Design Challenge
- The biggest challenge in this project is to break away from the traditional jewellery store setting and create a multi-layer displays to showcase a range of jades in the high ceiling space with sophisticated lighting design integrated. It is wittingly designed to reflect the distinctive artistry of craftsmen that are imbued with passion.
- Research
- In order to match the charm of the interior of the client's store, we expanded our design scope to design beyond the store. We used the famous red wood that is produced locally to create the store front facade. At night pairing with lighting effects; the client's store has become a building that is hard to miss from inside out. The symbiosis and co-prosperity of Water Garden and Gem Culture illuminates the new future of retail experience.
- Inspiration
- Inspired by the city's tranquil lakes, filled with an abundance of lily pads, the designer used these circular beauties as the foundation of the space planning. The outcome was a ceremonial and curvilinear retail journey that allows guests to both unwind and be wowed by the unveiling of artisan gems and jewellery.
- Project Duration
- The project started in 2015 and finished in 2019. The store location is confidential as client's request.
- Operation Flow
- The designer used these circular beauties inspired by the lily pads the city’s tranquil lakes as the foundation of the space planning encouraging guests to indulge into the curvilinear retail journey.
Surrounding the store with tenuous water and plantation features, framed by windows extending from the ground level up to the 2nd floor, are employed to set the backdrop of the interior which renews itself as the seasons change. The duo doors design diminishes the heavy shop store traffic especially during travel peak seasons when buses of travellers around the world would be visiting. - Patents
- N/A
- Team Members
- Design Team: Simon Zeng, Stylus Studio
Design Team: Vincent Zhang, Stylus Studio
Client: Private client - Image Credits
- Provided by the client
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