Hi Q Brown Algae Life Square 展示センター by Chun Ying Lai is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in インテリア空間・展示デザイン Competition Category.
銅インテリア· 2021
Hi Q Brown Algae Life Square 展示センター
Client: Fiefdom Conformity Design Limited Company
A' Design Award 銅賞 Winner in インテリア Category
Verified Award Winner
Verify Award Status for #106889The Design
About Hi Q Brown Algae Life Square 展示センター
Hi Q褐藻ライフスクエアは、台湾・台北市松山区に位置する展示センターです。2階建ての施設内には、展示販売エリア、レストラン、教室、研究オフィスが連なっています。1階の体験エリアでは、新鮮な食材、フェイスマスク、健康補助食品、ペット用品が販売されています。やさしい色調と有機的な曲線が、海の流れを想起させます。壁面は珪藻土調のコーティングで仕上げられ、木製の天井は流れるような曲線を描いています。スチールバーから吊り下げられた木製のオブジェは、褐藻の分子構造を思わせるデザインです。
The Recognition
About the A' Design Award 銅賞
Hi Q Brown Algae Life Square 展示センターは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Hi Q Brown Algae Life Square 展示センターは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Hi Q Brown Algae Life Square 展示センターは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The exhibition center on the first floor serves as an experience area where fresh ingredients, facial masks, health supplements, pet medicines and food are sold. The designer used simple and gentle colors, beautiful and graceful organic curved lines to let the "sea" flow into space in an abstract form, reestablishing the conventional colors and cognition of the ocean, and at the same time accurately grasping the space ratio which perfectly and displays the characteristics of the product.
- Dimensions & Packaging
- Drawing inspiration from the R&D personnel extracting fucoidan with molecular science technology and developing a variety of health supplements, the designer used woodworks and latches to imitate the shape of brown algae molecules, then use steel bars to hang them up to pay tribute to the R&D personnel's trail-blazing research and development technology.
- Tags
- Modernism, Exhibition Center, Ocean, Mix and Match, Eco-friendly
- Production Technology
- The wall surface of the exhibition center is decorated with diatomite imitation coating which gives them a detailed texture and intriguing visual changes. Accompanied by seaweed patterns, they compose a comfortable and relaxing atmosphere. The reception counter in the restaurant is made of special gold glaze glass, and the imported wallpaper is used in the back to shape the natural beauty like layered rocks and splashing ink.
- Design Challenge
- For the designer, designing must be market-oriented. In addition to aesthetics, the unification of spatial images is even more crucial so that the owner could convey a clear message to consumers. Since this project includes a combination of an exhibition and sales center, a restaurant, offices, classrooms, etc., connecting the brand's market positioning and spiritual concept through the overall style, layout, and circulation to enhance the customer's memory, win their trust, and satisfy their experiences is the ultimate test on the designer's aesthetics and ability to integrate.
- Research
- The designer captured key elements of the ocean and used multiple methods to make the respective areas stand out yet follow the overall theme at the same time. The exhibition center on the first floor also serves as a product experience area. Space consists of simple design and warm colors, presenting fresh and elegant modernity. The ceiling is made of wood to create elegant flowing lines and curves, fast and slow, followed by a variety of light and shadow, forming a natural and free-flowing image of sea currents.
- Inspiration
- The client hopes to build the first platform in Taiwan that combines brown algae experience and social services. Before undertaking the designing of Hi-Q Brown Algae Life Square, the designer thoroughly studied the concept of the brand and the purpose of the space, set experience as the core value, and through pluralistic integration design methods and a smooth, harmonious space narrative, connecting the exhibition center, restaurants, classrooms, and R&D offices within the two-story venue.
- Project Duration
- The project was finished in May 2019, in Songshan District, Taipei City, Taiwan.
- Operation Flow
- Some of the original structure of the building was kept in the transition area between the staircases, supplemented by a highly penetrating wooden grille glass window, introducing abundant natural light, and a row of the neatly arranged bamboo forest not only satisfy the basic elements of space but also shape a poetic, beautiful scene. To support the cultural creativity of Taiwanese students, the walls are decorated with light blue lacquered glass which serves as a display wall, with a white frame that forms a painting-like scene.
- Team Members
- CHUN-YING LAI
- Image Credits
- CHUN-YING LAI
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