K11 Art House 映画館 by Oft Interiors Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀賞 in インテリア空間・展示デザイン Competition Category.

銀インテリア· 2021

K11 Art House 映画館

by Oft Interiors Ltd.

Client: K11 Art House by UA Cinemas

A' Design Award 銀賞 Winner in インテリア Category

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Colors

The Design

About K11 Art House 映画館

K11 Art Houseは、中国・香港に位置する映画館のインテリアである。スイスのアルプス建築から着想を得た「雪山の邸宅」をテーマに、伝統的な建築要素を現代的な商業空間へと昇華させている。総面積6,034平方メートルの施設には、музыミュージックストア、オープンバー、展示スペース、パフォーマンスセンター、パーソナライズされたソーシャルサービスなど、少なくとも5つの消費形態が融合している。空間全体には大理石、アルミニウム、ファブリック、カーペット、ガラスが用いられている。映画館をレクリエーション複合施設へと発展させることを意図している。

The Recognition

About the A' Design Award 銀賞

K11 Art House 映画館は、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。K11 Art House 映画館は、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。K11 Art House 映画館は、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In that experiment of space, the OFT design created the first future cinema themed with snow mountain residence in Asia based on the concept of "design & new retail", which took the lead in providing reference model for the cinema as "recreational complex".
Dimensions & Packaging: Materials: marble, aluminum, fabric, carpet, glass, coaching and painting.
Area: 6034 sqm
Tags: cinema, interior design, entertainment space, commercial space, renovation project
Production Technology: In the aspects of spatial situation and its commercial aesthetic, the hustle and bustle in Hong Kong correspond to its open and inclusiveness, with multiple culture blending and growing here. Designers are familiar with the chemical reaction brought by strangeness, so they do the opposite in the design. They select distant land, the Swiss snow mountain fragments of life, carrying the traditional style on architecture into modern commercial space, to wake up the spiritual eagerness of Hong Kong residents to "natural life".
Design Challenge: With the development of "new retail", the traditional entertainment space represented by the cinema has entered a transitional period.
Research: By repeating architectural elements, the OFT combines and splices previously unrelated materials to form an integral space, completing the remodeling of humanity and nature in a new sensory balance.
Inspiration: Enabling the DNA of K11 Art and cultural retail to continue is the key. The model of multicultural living area of K11 Musea brings new enlightenment for the incubation of future cinema: It needs to break out of the simplex consumption scene and introduce social intercourse, shopping, catering and art into the cinema.
Project Duration: The project started in 2018 in HK, China and finished in 2019 in the same place.
Operation Flow: In K11 Art House, the OFT and UA made a breakthrough by introducing at least five consumption formats, including music store, open bar, exhibition space, performance center and personalized acquaintance social service, to construct a composite consumption scene.
Patents: Copyrights belong to Oft Interiors, 2019.
Team Members: CM Jao, Ken Cheung, Shanny Cheung and Tobey Ngo
Image Credits: All images used in the submission was taken by Dennis Lo.