Hang Seng Bank 銀行支店インテリア by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in インテリア空間・展示デザイン Competition Category.
銅インテリア· 2021
Hang Seng Bank 銀行支店インテリア
Client: IMO design
A' Design Award 銅賞 Winner in インテリア Category
Verified Award Winner
Verify Award Status for #108096The Design
About Hang Seng Bank 銀行支店インテリア
ハンセン銀行は、香港に位置する新世代の銀行支店インテリアである。支店の面積は152平方メートルで、開放的で親しみやすいレイアウトを備え、心地よい照明と温かみのある木材要素を用いている。電子発券システム、デジタルサービスバー、セルフサービスカウンターなど、デジタルサービス機能がインテリアと統合されている。来店前にモバイルバンキングアプリケーションを通じて、カウンターサービス用の電子整理券を取得することも可能である。本デザインは、支店での待ち時間を短縮し、銀行取引をより効率的かつインタラクティブなものにすることを目指している。
The Recognition
About the A' Design Award 銅賞
Hang Seng Bank 銀行支店インテリアは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Hang Seng Bank 銀行支店インテリアは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Hang Seng Bank 銀行支店インテリアは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
- Dimensions & Packaging
- Total area: 152 meter square.
- Tags
- Bank, bank design, e-banking, Branch design, retail design, New Generation banking
- Production Technology
- To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
- Design Challenge
- The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
- Research
- Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
- Inspiration
- The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
- Project Duration
- The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
- Operation Flow
- This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung - Image Credits
- Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab
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