600th Anniversary Temple of Heaven 酒の包装 by Jiuzhou Li is a highly esteemed winner of the very prestigious 2021 A' Design Award 鉄賞 in パッケージデザイン Competition Category.
鉄パッケージ· 2021
600th Anniversary Temple of Heaven 酒の包装
by Jiuzhou Li
Client: Beijing Temple of Heaven Store
A' Design Award 鉄賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #108746The Design
About 600th Anniversary Temple of Heaven 酒の包装
中国の北京にある天壇には600年の歴史があります。この記憶に残る600年間、記念のホワイトスピリッツのグループが設計されました。表現モードは現代的で伝統が含まれています。 「丸い天と四角い大地」という古代中国の概念は、このデザインによく反映されています。神を崇拝するために天壇に行くのと同じように、誰もが良い期待を抱いています。世界の隅々、安定と豊かさ、毎年、永遠の平和を願っています。
The Recognition
About the A' Design Award 鉄賞
600th Anniversary Temple of Heaven 酒の包装は、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。600th Anniversary Temple of Heaven 酒の包装は、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。600th Anniversary Temple of Heaven 酒の包装は、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Temple of Heaven in Beijing, China has a history of 600 years. For this memorable 600 years, a group of commemorative white spirits was designed.
The expression mode is modern and contains tradition. The ancient Chinese concept of "round heaven and square earth" is well reflected in this design.
Everyone has good expectations, just like going to the temple of heaven to worship god, hope" Every corner of the world, Stability and Richness, Year after year, Forever peace". - Dimensions & Packaging
- Bottle size: Width 66mm x Depth 66mm x Height 260mm
Round outer packing size: diameter 120mm x Height 300mm
Square suit: Width 200mm x Depth 200mm x Height 360mm - Tags
- product design, Liquor, Temple of Heaven, New Chinese Style, Sacrificing Heaven
- Production Technology
- Glass is used as the main body and the outer layer of the round cap at the bottle mouth is made of alloy. The color of glass bottle body uses UV printing technology. The outer packing material is a combination of paper and alloy.
- Design Challenge
- The most difficult part is how to combine the ancient traditional customs of worshipping heaven and worshiping God in China with product design, and how to make products conform to modern international aesthetics while retaining the ancient traditional elements of China.
- Research
- The design of the wine bottle breaks through the old design of most traditional Chinese liquor containers. The expression mode is modern and contains tradition. The ancient Chinese concept of "round heaven and square earth" is well reflected in this design. Climate and land are closely related to the quality of liquor.
- Inspiration
- 2020 is the 600th anniversary of the completion of the Temple of Heaven. For this important anniversary, a set of four bottles of commemorative wine was designed.
Why are they divided into four sections？Because, the temple of heaven is the place where the power of light shines strongest. Is the " heaven diagram " in the book of changes. " heaven diagram " contains four virtues: kindness, propriety, loyal and integrity. - Project Duration
- The project started in April 2019 in Beijing and finished in January 2020 in Beijing
- Operation Flow
- The packaging adopts reusable packaging, which is fixed by upper and lower alloy buckles. The upper buckle is the imperial seal of the emperor, and the lower buckle is the logo of "600th Anniversary Temple of Heaven". The outer packaging of wine can be opened by removing the two buckles respectively.
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