Chadao 本 by Wang Zhi is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in 印刷・出版メディアデザイン Competition Category.
銅印刷· 2021
Chadao 本
by Wang Zhi
Client: Yunnan TAETEA Group Co., Ltd.
A' Design Award 銅賞 Winner in 印刷 Category
Verified Award Winner
Verify Award Status for #109424The Design
About Chadao 本
カバーの素材とハードカバーの色は、プーアル茶の典型的な色を明確に表現する方法を作成するために使用されます。フォントのデザインとレイアウトは適切に空白のままにされ、全体的なレイアウトは変更でいっぱいです。現代のデザイン言語は中国のプーアル茶の魅力を説明するために使用され、章のデザインはシンプルで明確です。写真と内容はよく一致していて面白いです。グラフィックとテキストは調和して適切に表示されます。
The Recognition
About the A' Design Award 銅賞
Chadao 本は、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Chadao 本は、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Chadao 本は、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The sheath and the color of the hardcover are carefully chosen to create a transparent sense of maroon—a typical color of Pu'er tea—and to reflect the texture of the tea. The font design and layout are properly left blank, creating a sense of change. Modern design language is used to explain the charm of Chinese Chadao, with the chapter design kept simple and clear. The illustrations and texts are harmoniously arranged and designed to complement each other.
- Dimensions & Packaging
- Book size: 170mm x 240mm x 23mm
- Tags
- TAETEA System, Pu'er Tea, Chadao, An Eight-step Process, hardcover, Acrylic Materials
- Production Technology
- The book sheath is made of transparent acrylic. The process consists of four-color printing, bronzing and creasing, etc. The hand-drawn style illustrations are computer-aided design.
- Design Challenge
- The most difficult part is to find the exact visual design expression. Nowadays, learning Chinese tea ceremony has become a fashion, and people's thoughts will gradually sublimate in the process of tasting Pu'er tea; however, it is nevertheless a challenge to express the philosophical thoughts behind the Chinese tea ceremony and the tea culture.
- Research
- The purpose of the research is to re-understand and express the charm of Chinese Pu'er tea as well as the Chinese tea ceremony. Empowered by selected printing materials, novel special paper and binding technology, the research explores how to convey the different touches of the through distinctive visual expressions.
- Inspiration
- The book is inspired by Pu'er tea from TAETEA Group. The Eight Teachings of the TAETEA System are both a set of elegant and procedural skills to brew tea and are self-motivating methods of self-introspecting Chadao studies. It consists of eight interrelated, consecutive of arrays of moves, including cleansing, opening, awakening, measuring, cultivating, experiencing, sharing, and finishing.
An Eight-step Process ceremony enhance the design inspiration for the reunderstanding of the aesthetic value of Chinese Chadao. - Project Duration
- January 1 to 31, 2018; Beijing, China
- Operation Flow
- By getting people take out and open the book with care, the transparent acrylic sheath brings a touch of sacred ritual. Throughout the eight chapters, the joy of reading stays in the entire reading process. Be the book open or closed, there is always a particular three-dimensional effect.
- Patents
- Copyrights belong to Foreign Languages Press, 2018
- Team Members
- Translator: Wang Chiying
Guest Editors:Xu Xue, Gao Feiyan - Image Credits
- Photographe: Wang Haifei, Sun Yishuai
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
