DC Tower - Top of Austria 常設メディアインスタレーションは by Responsive Spaces is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in ファインアート・アートインスタレーションデザイン Competition Category.
銅ファインアート· 2021
DC Tower - Top of Austria 常設メディアインスタレーションは
Client: CBRE GmbH
A' Design Award 銅賞 Winner in ファインアート Category
- 16,179
- Verified Award Winner
- Verify Award Status for #110540
The Design
About DC Tower - Top of Austria 常設メディアインスタレーションは
DC タワー 1 はオーストリアで最も高い建物であり、素晴らしい歓迎の姿勢を示しています。屋上のウェブカメラは継続的に写真を収集し、時間の経過とともに画像プールを作成します。これらのキャプチャされた瞬間は、鮮やかなタイムスライス モンタージュにリアルタイムで配置されます。すべては一瞬一瞬を大切にすることです。センサーは位置追跡を提供し、人がレイアウトに影響を与えることができます。玄関ホールの LED ウォールは、その場所とその瞬間の両方を表現しています。さらに、インタラクティブ性を通じて人々と建物自体の間の対話を提供します。
The Recognition
About the A' Design Award 銅賞
DC Tower - Top of Austria 常設メディアインスタレーションはは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。DC Tower - Top of Austria 常設メディアインスタレーションはは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。DC Tower - Top of Austria 常設メディアインスタレーションはは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Photos are captured and collected from the tower's roof every 5 minutes, every one representing the location and the uniqueness of every moment alike. 60 floors below a huge LED wall displays time-sliced photo montages in real time.
The application seamlessly switches between different layouts, one time showing slices of the last 24 hours, another time packing moments from the last 12 weeks into one image.
The dialogue between people within the tower is extended by sensors that enable the application to react to presence and motion of them. This way, the tower itself engages in a vivid dialog with them. - Dimensions & Packaging
- 10,5 meter by 5 meter LED Wall, 2x Lidar Laser Range Sensor, 6 mega pixel weatherproof webcam on the roof of the tower.
- Tags
- Responsive Art, Digital Art, Digital Staging, Digital Brand Communication, Media Installation
- Production Technology
- On the roofs antenna a weatherproof high-resolution webcam was mounted that is connected to a media server in the basement of the tower. This server collects a huge pool of images of weeks and months, that are then delivered to the real time application that feeds the 10,5 by 5 meter LED wall in the middle of the foyer.
Two LiDAR laser range sensors were mounted in two corners of the foyer to provide ideal position tracking of people in the relevant space. The collected tracking data is used by the application to make all time-slice montages actively react to the presence of people in several different ways. - Design Challenge
- The uniqueness of the location of the tower needed to be present in the design as well as the uniqueness of the tower itself. Additionally, it was important to emphasize the human aspect of the tower community, the dialog between all people inside the building. The last important aspect was the presence of all special moments, from now till months in the past.
The final appearance of the installation provides familiarity and the feeling of home and on the other hand appears always new and unique. Every five minutes the LED wall shows content in a way that has never been seen before. - Research
- The technical research for this project/design was based on the speciality and experience of several team members and covered evaluation and long-time testing of both, the webcam as well as the sensors.
Based on the learnings of the research blended into the final technical concept. - Inspiration
- Vienna's DC Tower 1 is Austria's highest building. The business tower provides a work place for many people that enter on the ground floor and never feel the uniqueness of the location.
Tower management wanted to offer an outstanding welcome gesture which fits the brand.
The interactive media installation emphasizes the uniqueness of the tower as well as the power of the moment. Every moment is unique and worth noting. The LED wall in the foyer presents a celebration of both: the location and every moment at it. Additionally it provides dialogue between the people and the building itself through interactivity. - Project Duration
- The project launched in August 2020 in Vienna, Austria in the DC Tower 1 and will be a permanent media installation.
- Operation Flow
- The media installation runs fully self controlled and automated, due to automatic shut-down and start-up routines. The interaction or responsiveness of the installation is provided by both laser range sensors, whose combined tracking data is constantly fed into and processed by the digital installation.
- Team Members
- Katharina Mayrhofer
Andrea Maderthaner
Martin Zeplichal
Markus Pargfrieder
Wolfgang Maier - Image Credits
- Photo / Video / Sound: Eyup Kus
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