Cilly 飲料缶パッケージ by Guangzhou Cheung Ying Design Co., Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2021
Cilly 飲料缶パッケージ
by Guangzhou Cheung Ying Design Co., Ltd.
Client: Guangzhou Cheung Ying Design Co., Ltd.
A' Design Award 銅賞 Winner in パッケージ Category
- 13,194
- Verified Award Winner
- Verify Award Status for #110699
The Design
About Cilly 飲料缶パッケージ
Cillyは、若い消費者に向けたローザ・ロクスブルギー（イザヨイバラ）ジュースのパッケージデザインである。このジュースは、食事中に口の中をさっぱりとさせながら、健康的で栄養価の高い選択肢を提供することを目的としている。容器は容量245mlのアルミ缶で、寸法は長さ65mm、幅65mm、高さ95mmである。グラフィックはグラフィティスタイルとポップアートを融合させたもので、ブランド名は飛び散るジュースを抽象的に表現した効果の中に配置されている。鮮やかなコントラストのある色彩により、缶は若々しくファッショナブルな印象を与えている。
The Recognition
About the A' Design Award 銅賞
Cilly 飲料缶パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Cilly 飲料缶パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Cilly 飲料缶パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- PANG GELIA Catering Management Co., Ltd and Guizhou NATURALLY Food Technology Group have jointly developed a rosa roxburghii juice exclusively intended for young people which is called Cilly and fills the vacancy in the beverage market for young people to cleanse the palate when dining while staying healthy and nutritious.
- Dimensions & Packaging
- The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
- Tags
- Rosa Roxburghii Juice,Young Brand,Beverage Packaging
- Production Technology
- The design material is made of aluminum can.
- Design Challenge
- The main screen design of the can was initially inconsistent with the design style, and therefore did not achieve the expected effect. After many design changes, we have chosen the pop-art style to give the can a youthful and fashionable visuals, which better suits the visual aesthetics of the current generation of young people.
- Research
- Since the product aims to fill the gap in the beverage market for young people looking for a healthy and nutritious drink that helps cleanse the palate after eating a greasy meal, we have conducted in-depth research on the life style and preference of the targeted consumers – young people. The overall design is based on urban art and with graphics that embody interesting, casual, young, fashionable and positive elements applied, which are to attract the attention and emotional connection of young people.
- Inspiration
- The overall design is created from the perspective of trendy and play. The picture uses the graffiti form to immerse the brand Cilly in the rosa roxburghii juice creating the abstract dynamic effect of splashing the juice. Combined with the pop art that are currently trendy, the brand name is symbolized and upgraded. The high-brightness colors collide with each other producing new and unique visual tension and recognition, which emits a young and fashionable atmosphere.
- Project Duration
- The project started in May 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
- Operation Flow
- The image design on the can reflects the status of youngsters, which is free, interesting, fashionable and full of passion. We hope that this design concept behind will arouse the emotional resonance of the youngsters, and thus stimulate their desire to buy the product.
- Team Members
- Creative Director: Zhiji Dong
Designer: Lu Gu
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