Dream of the Blue M6 Plus 白酒包装は by Huashuang Liu and Jingzhang Xiao is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀賞 in パッケージデザイン Competition Category.
銀パッケージ· 2021
Dream of the Blue M6 Plus 白酒包装は
by Huashuang Liu and Jingzhang Xiao
Client: Jiangsu Yanghe Distillery Co., Ltd
A' Design Award 銀賞 Winner in パッケージ Category
- 46,888
- Verified Award Winner
- Verify Award Status for #110718
The Design
About Dream of the Blue M6 Plus 白酒包装は
Dream of the Blue M6 Plusは、現代の美学を反映した豪華なデザインを採用しています。ブルーのボトルとドリップ装飾を施したゴールドのラベルが控えめな高級感を醸し出し、インターナショナルなセンスを醸し出します。 「ドリームドロップ」が必要です。クリエイティビティの原点として、ウォータードロップボトルとクリスタルカバーをスタイリングシンボルとして採用。構造が自然で、上から下への移行がスムーズです。革新的な技術とより高級感のある素材感により、品質も大幅に向上しました。デザインは、モデリング、カラー、職人技、人間工学に基づいた機能を統合しています。
The Recognition
About the A' Design Award 銀賞
Dream of the Blue M6 Plus 白酒包装はは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Dream of the Blue M6 Plus 白酒包装はは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Dream of the Blue M6 Plus 白酒包装はは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dream of the Blue M6 Plus has become a representative image of Chinese Baijiu. With the growth of consumption and economic globalization, the design of this Baijiu seeks to breakthroughs a traditional style of Chinese Baijiu. The concept of it is about high-end, valuable, stylish, and practical. The design transfers the idea of the product has a good Baijiu body with a large volume through developing a technological design and aesthetic side.
- Dimensions & Packaging
- Bottle:103 mm x 103 mm x 307.3 mm
Box:154 mm x 118 mm x 345 mm - Tags
- crafts, Baijiu, spirit, packaging, art
- Production Technology
- 1.Cover: The general structure adopts a implosion anti-counterfeiting system; and top of the cover is peacock blue, which also adopts electroplating、gold stamping and tracing technology. The neck of cover is a combination process of electroplating、screen printing and gloss oil.
2. Bottle: Increased capacity compared the old one. It also adopts blue and gold as the design of color matching. For spraying technology, the original translucent blue upgrade to opaque matte pearl blue.
3.Box: The paper adopts a holographic anti-counterfeiting technology and platinum embossing technology, also combined with screen printing and embossing process; The fixing mode of the inside bottle changes to an anti-sliding bottom slot and ribbon fixation on the top of bottle. - Design Challenge
- Focusing on high-end, valuable, stylish, and practical features, this product has been achieved several breakthroughs, such as image design、intelligent anti-counterfeiting, application of new structures and processes, and quality improvement. From "Yanghe Blue, Dream Drops, high-end quality, 550ml unique capacity, intelligent anti-counterfeiting, new patented technology" and other aspects, support the brand to create product uniqueness and differentiation.
- Research
- This product meets people's needs for more refined and high-end daily necessities, also M6 Plus has become a partner of China's aerospace industry. It helps the development of aerospace and serves the society by holding several public welfare activities. Consumers' recognition of product quality, brand, packaging and other aspects, combined with Yanghe's continuous development, bring about the sustainable development of products.
- Inspiration
- The main color of the product is blue, which continues the unique "blue culture" of Yanghe. The gold matching design is the finishing touch, creating a rich visual hierarchy. The bottle shape continues to follow the original creative concept of "Dream Drop". The structure is very beautiful and the transition is smooth from top to bottom. The design integrates modeling, color, craftsmanship, and ergonomic function, also focusing on the user's experience, the overall visual effect.
- Project Duration
- The project started in Novermber 2018 in Nanjing,Jiangsu and finished in November 2019, Nanjing, Jiangsu.
- Operation Flow
- This product combines intelligent anti-counterfeiting, strengthened layer by layer from outside to inside. Adopting four-in-one anti-counterfeiting Baijiu box and anti-counterfeiting cover, which are the most advanced technology in the industry. It can achieve a stronger blow to counterfeit production and sales from the front end, safeguard brand rights and interests, and make users more assured. At the same time, the high-end appearance and deep connotation of M6 Plus expresses customer's status and taste.
- Team Members
- Designer: Huashuang Liu
Designer: Xueqian Zhang
Designer: Jingzhang Xiao - Image Credits
- Image #1: Photographer Huashuang Liu, Dream of the Blue M6+, 2020.
Image #1: Illustrator Xueqian Zhang, Dream of the Blue M6+, 2020.
Image #1: Creator Jingzhang Xiao, Dream of the Blue M6+, 2020.
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