The MIXc Kunshan 子供エリアのインテリアデザイン by Xiang Li

The MIXc Kunshan 子供エリアのインテリアデザイン by Xiang Li is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀賞 in インテリア空間・展示デザイン Competition Category.

銀インテリア· 2021

The MIXc Kunshan 子供エリアのインテリアデザイン

by Xiang Li

Client: X+Living

A' Design Award 銀賞 Winner in インテリア Category

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The Design

About The MIXc Kunshan 子供エリアのインテリアデザイン

昆山万象汇（MIXc Kunshan）は、中国・昆山のショッピングモール内にある子供をテーマとしたパブリックエリアです。改装された空間は3階の4500平方メートルに及び、このフロアには子供や家族向けの店舗が多く集まっています。デザインは、昆山で生まれた伝統芸能である昆曲から着想を得ています。雲肩、水袖、頭飾り、隈取、楽器といった要素をシンプルなカートゥーン的な造形へと翻案し、大型インスタレーション、サイン、手すりなどに応用しました。オリジナルデザインのソフトファニチャーは、座席としてだけでなく、動線に沿ったインタラクティブなポイントとしても機能します。

The Recognition

About the A' Design Award 銀賞

The MIXc Kunshan 子供エリアのインテリアデザインは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。The MIXc Kunshan 子供エリアのインテリアデザインは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。The MIXc Kunshan 子供エリアのインテリアデザインは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The innovation of the project lies in the breakthrough of the traditional public area design. In the form of overall facade, the theme is highly unified. Designer created an unprecedented consumption premises. Another point lies in its inheritance of traditional culture. Designers use childlike design to translate elements of traditional culture into things that children accept and love, and carry forward the charm of traditional opera.
Dimensions & Packaging: The floor area of the project is 4500 sqm.
Tags: Li Xiang, kids club, interior design, xliving, China
Production Technology: Traditional elements such as Yunjian, long sleeves, horsetail whisk, Kuitou, facial makeup, musical instruments have become a cute symbol that is more easily loved and accepted by children through the translation of design language. They not only decorate the large cartoon installations in the public area, but also are incorporated into the signboards design. The lively color blocks and geometric patterns grounded together, together with the thematically modified guardrails have not only enhanced the identification of the children's section, but also perfectly set the mood of childlike feeling.
Design Challenge: The difficulty of the project is that our team challenged a single public area design and explored more. The creation of this new type of consumer experience has high requirements in terms of balancing actual functions and the unity of theme aesthetics.
Research: This is a renovation project, located on the third floor of the shopping mall, and most of the store investment is parent-child business, such as early childhood education center and toyshops. We do not want the thematic transformation of the public area to be limited to some cute and childlike furniture, but hope that through the overall design of the store, the entire public area can present a kind of overall visual aesthetics. The immersive consumption experience scene drives the interest of consumers and enriches their experience.
Inspiration: The inspiration of the project comes from Kunshan, the city where the project is located. It is the birthplace of Kunqu Opera. Therefore, we hope to integrate some elements of traditional culture into the design, so that the public area in the business space can not only have its consumption guiding purpose, but also have the educational significance of disseminating traditional culture.
Project Duration: The project finished in November 2019 in Kunshan, China
Operation Flow: Based on the scientific planning of consumer movement, the designer created several points of interest in the space. The customized soft furnishings can be used as seats in the rest area, as well as interactive points for consumers to take a snap. In the theme area, the unique high-rise space in the area where the parent-child park is located has been flexibly used to create an open reception area, making it an eye-catching presence in the entire children's theme area. It not only provides a view for consumers in the mall, but also attracts passenger flow for the shops.
Team Members: Lead Designer: Li Xiang
Project Director: Fan Chen
project Director: Zhang Wenji
Image Credits: Image#1: Photographer Shao Feng, The MIXc Kunshan, 2019.
Image#2: Photographer Shao Feng, The MIXc Kunshan, 2019.
Image#3: Photographer Shao Feng, The MIXc Kunshan,2019.
Image#4: Photographer Shao Feng, The MIXc Kunshan, 2019.
Image#5: Photographer Shao Feng, The MIXc Kunshan, 2019.