Adoring モバイルアプリケーション by Yifei Li is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in モバイル技術・アプリケーション・ソフトウェアデザイン Competition Category.
銅モバイル· 2021
Adoring モバイルアプリケーション
by Yifei Li
Client: Adoring
A' Design Award 銅賞 Winner in モバイル Category
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- Verified Award Winner
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The Design
About Adoring モバイルアプリケーション
Adoringは、世界中の犬と飼い主をつなぐために設計されたモバイルアプリケーションです。本アプリは、犬のマッチング、犬に関する知識、犬好きのコミュニティを一つの場所に統合しています。犬は所在地、犬種、性格、習性といったタグで表現され、飼い主はこれらのタグで絞り込むことにより、愛犬に適した交配相手や遊び相手を見つけることができます。タグに基づくレコメンドアルゴリズムが各マッチングを支援します。さらにAdoringでは、愛犬の成長記録を残したり、ペットの視点でチャットしたり、飼育の経験を共有したりすることも可能です。本アプリケーションはiOS向けに開発されています。
The Recognition
About the A' Design Award 銅賞
Adoring モバイルアプリケーションは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Adoring モバイルアプリケーションは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Adoring モバイルアプリケーションは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Adoring is a dog social network app designed to connect dogs and dog owners around the world, which integrates dog matching, rich dog knowledge and dog community. The key function of the app is to match suitable dog mate through information about location, breed, personality, habits, etc.. Dog owners can also use it to record their dog's growth, find friends for the dog, chat with other dog owners, share dog ownership experiences, and so on.
- Dimensions & Packaging
- Designed for the iOS System.
- Tags
- pet, pet dog, application design ,pet social
- Production Technology
- 1. Design tools:
Design research: situational interview, brainstorming, market research, mind mapping, etc.
Prototype: Adobe XD.
UX and UI design: Photoshop, Sketch and Figma.
2. Design thinking:
Through emotional design and simple interaction, the APP provides a warm pet community for pet dogs and owners.
3. Key technology:
Using the mature "tag based recommendation algorithm", we can find the most suitable breeding object and social partner for pet dog in a large number of tag data. - Design Challenge
- The most challenging part was to explore the feasibility of the App as there is little similar product in the market. We have to go through a lot of research and testing to prove the availability of the app. Further, it's also challenging to define dogs feature tags and improve user experience.
- Research
- In the user research phase, we interviewed several long term dog owners to get their real needs. In the market research phase, we read a large number of pet industry reports and found that most pet applications in the market are about pet trading and community pet sharing, but there is no application specifically for pet breeding and mating, and then we conducted competitive analysis and market research to create differentiated products. In the design phase, prototype design is carried out and several modifications are made according to usability test results. All in all, was to improve the overall user journeys of a pet owners.
- Inspiration
- There are many dog owners who love dogs, but they don't know how to provide them with breeding programs, healthy bodies and socialization practices. Most dog owners tend to find mating partners for their dogs around themselves, which has a circle effect. The physiological characteristics, breed purity, and whether the dog meets the medical fertility standards have become important conditions to find the ideal mating partner. Most of the pet Apps in the market are about pet trading and pets care, but no Apps focusing on pet socialization practices and pet mating.
- Project Duration
- The project finished in June 2020 in Zhejiang University.
- Operation Flow
- Adoring has designed various tags for pet dogs, such as location, breed, personality, habit, etc. Dog owners can define their dogs' tags so that the other users can find their dogs. At the same time, pet owners can screen tags to find suitable mates for their dogs. In addition, it has an innovative chat feature that takes pets as its first point of view, as well as a community with extensive pet knowledge.
- Team Members
- Yifei Li
Xiao Meng
Ximeng Liu
Yichen Liao
Yi Zhu - Image Credits
- Images by Adoring Design Team,2020
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