Times Pavilion 展示パビリオン by Sangu Design Guangzhou Co. Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀賞 in インテリア空間・展示デザイン Competition Category.
銀インテリア· 2021
Times Pavilion 展示パビリオン
by Sangu Design Guangzhou Co. Ltd.
Client: Sangu Design Guangzhou Co. Ltd.
A' Design Award 銀賞 Winner in インテリア Category
Verified Award Winner
Verify Award Status for #114447The Design
About Times Pavilion 展示パビリオン
Times Pavilionは、中国の不動産企業のために設計された展示空間である。本パビリオンは静的なインテリアレイアウトから脱却している。大型LEDディスプレイスクリーンで構成された可動壁は、レール上で折り畳み、位置を変えることができる。レール、機械装置、プログラムの連動によって壁が前後に移動し、空間そのものを変化させる。スクリーンには企業の発展の歴史が映し出され、リアルタイムで更新することが可能なため、印刷物による展示で生じる資材の無駄を削減している。レイアウトは人の動線に沿って構成され、連続するパノラマ的な回遊ルートを形成している。
The Recognition
About the A' Design Award 銀賞
Times Pavilion 展示パビリオンは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Times Pavilion 展示パビリオンは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Times Pavilion 展示パビリオンは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this project, through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
- Dimensions & Packaging
- In addition to breaking the pattern of traditional space, the designer subverts the physical relationship between space and furnishings. The spatially movable wall is composed of giant LED display screens, which can be folded flexibly. Taking the human movement track as the core logic and the spatial circulation as the leading factor, the designer aims to create a unique panoramic experience.
- Tags
- People, Brand, Exhibition, Space, Culture
- Production Technology
- The screens, from shallow to deep, demonstrate the development history of Times China. The high-tech display mode, to some extent, can reduce the waste of resources in physical presentation, and update information in real time. The pavilion will be used in a sustainable way to realize the concept of green environmental protection.
- Design Challenge
- The designer need to weaken and hide the design, which not only makes functional arrangement, but also places the viewers in the space-time relations, who, through the immersive narrative space, are stimulated to have more thought and return to the humanism.
- Research
- Times China, an enterprise involving the urbanization of China, has launched a series of celebrations and commemorative activities on the occasion of its 20th anniversary, in particular in the creation of the Times Pavilion. Based on the interpretation of the Times China brand, the designer puts forward the spatial concept of apocalypse, extracts the three keywords of space , matter and energy , and further gives a design response to this spatial concept.
- Inspiration
- Most of the previous space designs were static, conceived and planned forinvariability. In this design, the designer tries to break the restricted space form, and create a human dependent circulation in the limited space of the Times Pavilion.
- Project Duration
- The project started in July 2018 in Gunang Zhou, China and finished in March 2020.
- Operation Flow
- Through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
- Team Members
- Teng Gu, Rui Hua Chen
- Image Credits
- Teng Gu
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