Green Boat Song パッケージングは by Evan Chen and Ziming Guo

Green Boat Song パッケージングは by Evan Chen and Ziming Guo is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀賞 in パッケージデザイン Competition Category.

銀パッケージ· 2021

Green Boat Song パッケージングは

by Evan Chen and Ziming Guo

Client: Lascaux Design Institute Inc.

A' Design Award 銀賞 Winner in パッケージ Category

26,083

Verified Award Winner

Verify Award Status for #114998

View at A' Design Award Press Release Award Badge

Colors

The Design

About Green Boat Song パッケージングは

農産物用のパッケージです。クラインブルーを広範囲に使用することで、プロフェッショナルな雰囲気を作り出し、製品の品質を反映し、オーガニックのブランド特徴を強調しています。本体には、のびのびと育つ鶏とその飼育環境を描いた精緻な木版画を採用。周囲のブドウの木や花々が自然と純粋さを感じさせます。商品情報のレイアウトは写真の内容を豊かにすると同時に、息抜きのスペースも与えます。

The Recognition

About the A' Design Award 銀賞

Green Boat Song パッケージングはは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Green Boat Song パッケージングはは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Green Boat Song パッケージングはは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A farmer in Pingdingshan, a beautiful town in Henan province, China, raises a flock of chickens that live happily in nature. Unlike caged chickens, chickens raised here bask in the morning sun, drink mountain springs and eat organic grains as humans do, and the soil is rich in minerals. So chicken and eggs are in good conditions and very safe to eat.
Dimensions & Packaging: Green Boat Song Egg packaging is made from natural recyclable corrugated material (packaging size is 345mm*280mm*70mm), which is consistent with natural and organic egg products and reduces the pressure on the environment.
Tags: logo,packaging,illustrations,graphics,aggs,Lascaux Design,Chicken
Production Technology: We use spot colour printing on the surface of the natural recycled corrugated paper and use embossing and hot stamping processes for the words "Certified Organic" to allow the consumer to feel the undulations on the surface of the box when they hold the product, expressing the "thickness" and "quality" of the product.
Design Challenge: The image for this packaging design uses a sketchy expression to depict the chicken, the environment and more. In the year 2020 in China, there is still a lot of poor quality, unattractive packaging on the market, and this solution is an attempt to adapt to the Chinese consumer market, but it seems to be working well so far.
Research: At the beginning of 2020, the farmer approached us and offered us to help with the design, but delayed working together because he could not afford our higher design fees. By September, we were so moved by the client's sincerity and his dedication to making the product that we agreed to pay us for the design along with the eggs, and the collaboration began. We are also willing to work with these clients who work from the heart, because we work with the same heart.
Inspiration: We have depicted a fat hen incubating her eggs on a beautiful flat-topped hill, and a canopy of vines and flowers surrounded her. Behind the hen is a beautiful green field, a scene of the nature in which they live, distinguishing the hens from caged chickens. The quality of the water, the organic grains raised in farm and the mineral-rich living soil are also illustrated in picture. This gives the consumer a more direct insight into the excellent quality of the eggs.
Project Duration: The project started with Suzhou in November 2020.
Operation Flow: The box is made of an "aeroplane box" and when the user opens the lid, 5 rows of 6 rows of eggs are presented to the user. The interior is made of pearl sponge to ensure the safety of each egg while looking safe.
Team Members: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Fan Zhang
Jiayi Jiang
Min Fang