Nuscents カレイドスコープリップスティック by En Ke and Yuancao Pan is a highly esteemed winner of the very prestigious 2021 A' Design Award 鉄賞 in パッケージデザイン Competition Category.
鉄パッケージ· 2021
Nuscents カレイドスコープリップスティック
Client: Shanghai Youfei Cosmetics Co., Ltd
A' Design Award 鉄賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #115479The Design
About Nuscents カレイドスコープリップスティック
この製品は、化粧品パッケージ構造を革新・開発する大胆な試みであり、化粧品の設計と開発に新しいアイデアと方向性をもたらします。若者が興味と感情を持って共感する「クロスオーバーデザイン」を体現し、ブランド文化、製品機能、環境保護、技術革新の面で化粧品業界全体の発展を促進することができます。本製品は中国と米国で特許を取得し、両国でデザイン賞も受賞しています。
The Recognition
About the A' Design Award 鉄賞
Nuscents カレイドスコープリップスティックは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Nuscents カレイドスコープリップスティックは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Nuscents カレイドスコープリップスティックは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Innovative application of cross-border packaging design, Design features: 1. Cultural innovation; 2.Functional innovation; 3.Environmental protection; 4. Technological innovation.
The moment the Kaleidoscope lipstick is opened, it is separated into two products, "The lipstick belongs to the mum, and the Kaleidoscope belongs to the kid!" This product is a gift between mum and kid, as well as a gift between friends, lovers and relatives! This is a product warm your heart! - Dimensions & Packaging
- Outer packaging size (kaleidoscope): length 18cm, diameter 3.6cm;
Internal product size (lipstick): length 14cm, diameter 1.4cm. - Tags
- Kaleidoscope, lipstick, dream, beauty, crossover design
- Production Technology
- The two products of lipstick and kaleidoscope are combined through innovative design and technology. The product structure stability problem, the collision problem between the glass material and the lipstick tube, and the heat preservation problem were solved.
- Design Challenge
- Difficulty 1: How to create and find an intermediate that can express the brand concept of "dream and beauty".
Difficulty 2: What kind of packaging can contain the common emotions of people under multiculturalism and resonate with most people? - Research
- This product is a bold attempt to innovate and develop the packaging structure of makeup products! Bringing new ideas and directions for the design and development of makeup products. This product fits the "cross-border" product that young people love to communicate with interest and emotion. It can promote the development of the entire cosmetics industry in terms of brand culture, product function, environmental protection, and technological innovation. This product Environmental protection: not easily discarded packaging, greatly ease the waste generation, and has been put into the commodity market!
- Inspiration
- The inspiration comes from people is yearning for dreams and beauty.
The kaleidoscope represents everyone is longing for beauty and dreams in childhood, while lipstick is people is pursuit of beauty after they grow up. Organically blending beauty and dreams, a single product has more functions! - Project Duration
- The project started in Shanghai in January 2019 and was completed in Shanghai in October 2019. It was listed on the Chinese market in December 2019.
- Operation Flow
- 1. Using a kaleidoscope as the outer packaging of the long lipstick, the two products are combined.
2. Open the top cover of the kaleidoscope to take out the built-in long lipstick. (See Figure 2)
3. Take out the long lipstick, put back the top cap of the kaleidoscope, and the kaleidoscope can be used again. - Patents
- innovative packaging method! Chinese patent number: ZL201930669113.4; USA patent number: US10,606,088 B1.
Copyright: KE, EN.
Design features: 1. Cultural innovation: multicultural resonance; 2. Functional innovation: giving a single beauty lipstick more possible functions. 3. Environmental protection: The packaging method that is not easy to discard greatly reduces the generation of garbage. 4. Technological innovation: technological innovation and development to realize the above-mentioned functions. - Team Members
- Creative Design: EN KE
Executive Design: EN KE
Executive Design: YUANCAO PAN
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