Prow Thai ブランディングとパッケージング by Piti Amornlertwattana

Prow Thai ブランディングとパッケージング by Piti Amornlertwattana is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀賞 in パッケージデザイン Competition Category.

銀パッケージ· 2021

Prow Thai ブランディングとパッケージング

by Piti Amornlertwattana

Client: Prow Thai

A' Design Award 銀賞 Winner in パッケージ Category

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Colors

The Design

About Prow Thai ブランディングとパッケージング

このデザインは、タイ南部の農業従事者により設立されたバージンココナッツオイルと化粧品ブランド「Prow Thai」のために、新鮮で現代的なイメージを創出することを目指しています。ココナッツの自然な形態からインスピレーションを得て、パッケージにはドット柄の色彩パターンと鮮やかなカラーパレットを採用し、製品の背景にある職人技と生命力を表現しています。ココナッツの果肉を思わせる全体的な白のトーンは、ブランドの純粋性、清潔感、そしてオーガニックな特性を象徴しています。

The Recognition

About the A' Design Award 銀賞

Prow Thai ブランディングとパッケージングは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Prow Thai ブランディングとパッケージングは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Prow Thai ブランディングとパッケージングは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.
Dimensions & Packaging: Oil Height 230 mm x Diameter 110 mm, Lotion Height 130 mm x Diameter 65 mm
Tags: branding, packaging, virgin coconut oil, cosmetic, lotion
Production Technology: Bottle Material: Glass, PET Label: Sticker matte paper, offset printing
Design Challenge: It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.
Research: Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.
Inspiration: Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.
Project Duration: The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.
Operation Flow: The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.
Image Credits: Images #1-#4: Piti Amornlertwattana
Image #5: Image by www.freepik.com, www.pexels.com