Mr Baldie クッキーパッケージ by Mutian Yu is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2021
Mr Baldie クッキーパッケージ
by Mutian Yu
Client: Savannah College of Art and Design
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #117032The Design
About Mr Baldie クッキーパッケージ
Mr Baldieは、顔の形をしたクッキーとチョコレートソースを収めたクッキーパッケージデザインである。セットにはストロベリー、モカ、オリジナルの3種類のフレーバーが含まれる。それぞれのクッキーは髪のない顔の形に成形されている。付属のチョコレートソースにディップすることで、クッキーを装飾することができる。この方法でヘアスタイルや口ひげ、あごひげを描き加えられる。パッケージはブリキ製で、寸法は310×310×60ミリメートルである。このデザインは、間食を単なる食事ではなく、皆で分かち合う遊び心のある体験として捉えている。
The Recognition
About the A' Design Award 銅賞
Mr Baldie クッキーパッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Mr Baldie クッキーパッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Mr Baldie クッキーパッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- What’s better than cookies or chocolate? Cookies and chocolate! Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!
- Dimensions & Packaging
- 310mm * 310mm * 60mm
- Tags
- Snacks, Interaction, Fun
- Production Technology
- Tinplate
- Design Challenge
- Choosing the right snack base on market analysis.
- Research
- Nowadays, snacks are considered as the “extra calories”. However, many times, we would snack when we are not feeling hungry but stressed, boring, or celebratory. It is the emotional aspects driving us to snack rather than just the flavor. However, the attention of this connection is rare to be seen in today’s market. The missing of this beautiful connection is a loss.
- Inspiration
- Snacking should be more than just filling our faces with food. It should be flavorful and FUN! Mr. Baldie is a combination of cookie and chocolate, which is created for sharing and making experiences. The package contains three different flavors: strawberry, mocha, and original.
- Project Duration
- 3 months, Jun 2020, Savannah
- Operation Flow
- Mr. Baldie combines these favorite treats with a face-shaped cookie that comes in three flavors: strawberry, mocha, and original. You get to add the hair! Just dip the cookie into the chocolate sauce that’s included to personalize his look. Give him a custom hairstyle, a moustache, or even a goatee!
- Patents
- Copyrights belong to Mutian Yu, 2021
- Image Credits
- Image #1: Photographer Manman Jv, Photographer, 2020.
Image #2: Photographer Manman Jv, Photographer, 2020.
Image #3: Photographer Manman Jv, Photographer, 2020.
Image #4: Photographer Manman Jv, Photographer, 2020.
Image #5: Photographer Manman Jv, Photographer, 2020.
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