BonBonne Nuit キャンディーのパッケージ by Ka Wai Tsun is a highly esteemed winner of the very prestigious 2021 A' Design Award 鉄賞 in パッケージデザイン Competition Category.
鉄パッケージ· 2021
BonBonne Nuit キャンディーのパッケージ
by Ka Wai Tsun
Client: Ka Wai (Rae), Tsun
A' Design Award 鉄賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #118219The Design
About BonBonne Nuit キャンディーのパッケージ
BonBonne Nuit（ボンボンヌ・ニュイ）は、キャンディーのためのパッケージデザインシリーズである。名称は、キャンディーを意味するフランス語「bon bon」と、おやすみを意味する「bonne nuit」という二つの言葉を組み合わせたものだ。このコンセプトは、顧客自身の明晰夢を味わうことへの誘いである。パッケージにはシュルレアリスム的な要素を組み合わせたモンタージュの手法を用いている。明晰夢はコントロールできるものであるため、各パッケージに描かれた物語は、人々が抱きがちな願望を示唆している。コンセプチュアルな商品名は、心の中に想像的な情景を呼び起こすことを意図している。本シリーズは、3種のパウチ、3種のミニ円筒ボックス、2種の取っ手付き長方形ボックスで構成されている。
The Recognition
About the A' Design Award 鉄賞
BonBonne Nuit キャンディーのパッケージは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。BonBonne Nuit キャンディーのパッケージは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。BonBonne Nuit キャンディーのパッケージは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In order to fully bring out the concept, imagination is key. The design of the packages uses a montage style that brings together surrealistic elements. Since lucid dreams are controllable, the stories of each package are suggestive of the desires people most likely would have. Moreover, the conceptual names of each product are meant to trigger imaginative sceneries in customers’ heads.
- Dimensions & Packaging
- Image#1 Width 90mm x Depth 35mm x Height 130mm each, Image#2-3 Width 130mm x Depth 60mm x Height 105 mm each, Image#4 Width, Depth, Height 85mm each
- Tags
- Food packaging, Design, Collage, Photoshop, Surrealism, Quirky, Dreamy, Colourful, Candy, Lucid Dream
- Production Technology
- To construct a unique collage, photoshop was used to create the tone, colour, and mixture of images.
- Design Challenge
- The biggest challenge of the design process was to come up with the best way to create a design that leads the viewer to visualise the scenery by only looking at each package. The combination of collaged images, as well as the subtle tone and colour changes, complete the whole design.
- Research
- During the research, the key purpose was to look for what kind of design approach would ideally lead users to imagine what they see on the package, as if they were the protagonist of the dream. Illustrating was considered at the beginning to present each dream. This way, though, might feel lack of realism and make it difficult for users to build a connection. Therefore, after considerations, photoshop was chosen to create collages of different elements to finalise the designs of the packages.
- Inspiration
- There are always setbacks in life, and sometimes lucid dreams are the only place to get comfort and where dreamers can freely control. The concept behind this shop is to let their customers to have a taste of their own lucid dreams. In French, bon bon means candy, and bonne nuit means good night. Therefore, the two French words combined together become the brand name, BonBonne Nuit.
- Project Duration
- BonBonne Nuit was created and finished in March 2020 in Vancouver.
- Operation Flow
- Three pouches, three mini round boxes and two rectangular handle boxes, each with various special flavours of sweets.
- Patents
- Copyrights belong to Ka Wai (Rae) Tsun, 2020.
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