Beijing Huafa Mall ショッピングモール by Zhuhai Huafa Properties Co., Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in インテリア空間・展示デザイン Competition Category.
銅インテリア· 2021
Beijing Huafa Mall ショッピングモール
by Zhuhai Huafa Properties Co., Ltd.
Client: Zhuhai Huafa Properties Co., Ltd
A' Design Award 銅賞 Winner in インテリア Category
Verified Award Winner
Verify Award Status for #119352The Design
About Beijing Huafa Mall ショッピングモール
北京華発モールは、北京南西部に位置するショッピングモールで、周囲には交通網、大学、住宅が広がっています。建物は地上7層、地下3層で構成されています。1階から3階は物販のショッピングアーケード、4階から6階は飲食店とテラス席を備えた屋内型リテールストリート、7階は会員制クラブハウスとなっています。全体を通して曲線的な形状とアースカラーが用いられ、各階に配されたプランターが自然とのつながりを生み出しています。このデザインは、花の森を散策するような体験をもたらします。
The Recognition
About the A' Design Award 銅賞
Beijing Huafa Mall ショッピングモールは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Beijing Huafa Mall ショッピングモールは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Beijing Huafa Mall ショッピングモールは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This development is located at the southwest side of Beijing. The site is surrounded by well-developed transportation, universities, and residential buildings. The project aims to provide an experience of 'wandering through the flower forest' by integrating natural elements into the architectural design and indoor spaces.
- Dimensions & Packaging
- The project site area is 13,676sqm. There are 7 storeys above ground and 3 basements, with total floor area 45,811sqm. L1 to L3 is retail shopping arcade. L4 to L6 is retail street and restaurants with 5000sqm dining area including multi-levels outdoor dining terrace. L7 is 2,000sqm clubhouse with gym and swimming pool, designated for exclusive members. For Basement, B1 is a 4,000sqm supermarket with direct access to carpark, B2 to B3 are carpark with total over 600 parking spaces.
- Tags
- Interior, Retail, Shopping, Mall, Beijing, Contemporary, Innovative, Fluid, Huafa, Aedas
- Production Technology
- The curved water-inspired shapes of the interior echoes with the architecture and assures a continuous holistic inside-out experience imprinting a dynamic vibe with its streamline design while maintaining the warmth and the comfort of the spaces with a relaxing earthy color palette. The public space in L6 is covered by a skylight, shaping a double height magnificent retail street that can be enjoyed all year round. Planters are evenly planted in every level to create a connection with nature.
- Research
- Before commissioning the project, a thorough market research in retail activities of the location was done and targeted customers were identified. The new generation, university students, young family with kids and mid to high income families will be the major customers. A new shopping experience will be something they are looking for. A fresh look, innovative and attractive selfie spots are to be created to magnetize them. Both architectural and interior design are developed with this mission.
- Inspiration
- The main design concept is to create two completely different retail experiences within the same mall. A contemporary warm and stylish mall on the first three levels, and an indoor ecological and cultural open retail street on the top three levels. The mood of the alfresco indoors retail street level is designed to be relaxing and casual with open shopfronts and dedicated alfresco spaces. The typical shopfront boundaries are purposely blurred, creating more spacious, fresh and open atmosphere.
- Project Duration
- The project design started in January 2019 and schematic design is completed in May 2019. The project location is in Beijing Fangshan district and the design is done in Hong Kong. Together with the residential portion of the site at south bound, the project is exhibited in a showroom in Beijing since June 2019. The construction of the retail mall is targeted to be completed in2021 and opened in 2022.
- Operation Flow
- Simple and clear circulation design are the major essence of this mall. Main entrances are located near the road junctions to facilitate ingress to the mall. On the first 3 levels, a double-loaded shop arcade with large voids is designed. Retail activities are enticed through visual connection of these important voids. Express escalators draw people from L1 to L4 directly, bringing them to another level of experience. Lifts are also provided directly from carpark to all retail arcade levels.
- Patents
- Copyrights belong to Huafa Industrial Share Co., Ltd., Zhuhai
- Team Members
- Developer: Huafa Industrial Share Co., Ltd., Zhuhai
Architectural Designer: Aedas Asia Limited
Interior Designer: Aedas Asia Limited - Image Credits
- Image #1: Atrium Design
Image #2: Main Entrance Design
Image #3: Shopping Arcade Design
Image #4: Shopping Arcade Design
Image #5: Lift Lobby Design
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