Genki Forest 炭酸水ボトルパッケージ by Genki Forest

Genki Forest 炭酸水ボトルパッケージ by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award 鉄賞 in パッケージデザイン Competition Category.

鉄パッケージ· 2021

Genki Forest 炭酸水ボトルパッケージ

by Genki Forest

Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.

A' Design Award 鉄賞 Winner in パッケージ Category

17,833

Verified Award Winner

Verify Award Status for #119724

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Genki Forest 炭酸水ボトルパッケージ

元気森林（Genki Forest）は、炭酸水のためのボトルパッケージデザインです。ボトルは軽量で透明なPET素材を採用し、衝撃に強く、内部の炭酸ガスを逃がしにくい構造となっています。広い白地の面には、伝統的な書道から着想を得た大きな黒い漢字が配され、ラベルにシンプルかつモダンな印象を与えています。ボトルの輪郭はなめらかで、最もくびれた部分が手で握る位置にくるよう設計され、持ちやすさを高めています。肩部には凹型の三角形がリング状に並び、キャップには開栓方向を示す矢印が印刷されています。ボトルの寸法は幅67.3mm、高さ209.25mmです。

The Recognition

About the A' Design Award 鉄賞

Genki Forest 炭酸水ボトルパッケージは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Genki Forest 炭酸水ボトルパッケージは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Genki Forest 炭酸水ボトルパッケージは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The eye-catching Chinese word "pneuma" here has three different meanings. The first one is product attributes and characteristics, that is, sparkling water. The second one is the brand attribute,as pneuma share the same meaning with Genki. Due to this, the word "pneuma" can easily establish the connection with the brand "Genki Forest". The third one is the meaning of lively, energetic, optimistic and healthy, which coincides with the health attribute of the product itself and the oriental cultural charm and oriental aesthetic concept of product design.
Dimensions & Packaging: Width 67.3mm x Height 209.25mm
Tags: Branding, Packaging, bottle, 3D, water
Production Technology: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency, and impact resistancewhich helps to prevent the escape of carbon dioxide. PET bottles have low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Design Challenge: We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that, we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Research: We are insisting on operating the product research, development and design from the perspectives of consumers. Satisfy more consumers needs throughout our huge base of marketing research.
Inspiration: The design concept mainly comes from Apple's simple product design and Dieter Rams' design concept that less is more. The package using a large area of white, which is intended to reflect the simple and modern design sense; At the same time, influenced by the ancient Chinese calligraphy works, the large black word "pneuma" is adopted, which makes the whole product feel more oriental.
Project Duration: The project started in May 2018.
Operation Flow: IIn terms of bottle design, the overall outline gives people a smooth feeling, just like the smooth body curve of dolphins. The thinnest part is just in the part of the consumer's hand, which increases the stability and comfort of the grip in function. The shoulder of the bottle adopts a concave triangular pattern, which is arranged in a circle. Open and directional arrows are printed on the bottle cap, so that consumers can easily open it, and the interactive experience is improved.
Team Members: Siyang Cai
Chu Xu
Image Credits: Siyang Cai