ZDCollections ブックデザイン by Xue Jiang is a highly esteemed winner of the very prestigious 2021 A' Design Award 鉄賞 in 印刷・出版メディアデザイン Competition Category.

鉄印刷· 2021

ZDCollections ブックデザイン

by Xue Jiang

Client: 869 School of Design

A' Design Award 鉄賞 Winner in 印刷 Category

11,455

Verified Award Winner

Verify Award Status for #119748

View at A' Design Award Press Release Award Badge

Colors

The Design

About ZDCollections ブックデザイン

ZDCollectionsは、23名の学生による一年間のデザイン作品を紹介する書籍である。本コレクションの第4版では、選出された作品をフォント、グラフィック、RGBなどの要素に分解し、それらを再構成・再結合している。レイアウトは規則的なフレームグリッドから離れることで、各作品が持つ意味を浮かび上がらせる。表紙には色彩とグラフィック形態の境界を曖昧にするレーザー素材を用い、内容そのものへ注意が向かうよう配慮した。判型は150×252ミリメートル、全430ページで構成されている。

The Recognition

About the A' Design Award 鉄賞

ZDCollections ブックデザインは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。ZDCollections ブックデザインは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。ZDCollections ブックデザインは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the fourth whole point collection, named The Whole-point Fourth Collection. All the outstanding designs of 23 students in one year are divided into fonts,graphics, RGB and other elements, and then rearranged and combined. This collection breaks the traditional regular frame typesetting and adopts a breakthrough design technique to better show the inner meaning.
Dimensions & Packaging: Book 150mm x252mm
Format 880mm x1230mm 1/16
Page 430
Tags: ook design, portfolio, font design, brand design, graphics, RGB
Production Technology: Breaking the traditional regular frame type layout, and adopting breakthrough design techniques to better show the inner meaning of his works. Through the layout and design of the page, the text is combed as a whole, so that readers can have an effective effect on the understanding of the text content and feel the pure fluency brought by reading. Strictly control the color saturation, ink penetration and image reduction of printing quality.Pay attention to the quality and details of each link of the binding,and increase the pleasure of its readers.
Design Challenge: In this design, the most difficult part is the book cover design. We think about how to convey the information in the book to readers through visual expression. And did a lot of related investigations and data collection. In the end, a laser material was selected to illustrate the theme of the entire book, so that the cover and the inner pages are better connected.
Research: This book divides the excellent design works of 23 students in one year into fonts, graphics, RGB and other elements, and then rearranges them. Through the choice of paper, the layout design, the composition of the rhythm space of the content, the application of fonts, the way of binding, etc., as well as the overall expression of content and form, it brings a sense of pleasure to the five senses.
Inspiration: The inspiration of book cover design comes from the blur of color and graphic boundary.Fuzzy book itself is a design work,which is used to rearrange different design works on the inner pages of the book,so laser material is used to design the cover and then blur the overall sense of the book. At the same time,let readers pay more attention to the content of the book.
Project Duration: The work started in Dalian in July 2019, completed in Dalian in March 2020, and was exhibited at Dalian Bingshan Huigu in May.
Operation Flow: The book integrates its content style, table design sequence, etc. By blurring the color and graphic boundaries, blurring the book itself is a design work, which corresponds to the rearrangement of different design works on the inner pages of the book. Therefore, the cover is designed with laser materials, which blurs the overall feel of the book and makes readers pay more attention to the content.
Team Members: Creative Director:Xue Jiang
Art Director:Shiyu Ma
Designer:Xue Jiang
Typographer:Yaoqian Han
Copywriter:Shuai Shao