Alienergy Electrolyte Water 飲料パッケージ by Genki Forest is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2021
Alienergy Electrolyte Water 飲料パッケージ
by Genki Forest
Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #119775The Design
About Alienergy Electrolyte Water 飲料パッケージ
Alienergy Electrolyte Water（エイリアナジー・エレクトロライトウォーター）は、砂糖ゼロ・カロリーゼロの機能性飲料のためのパッケージデザインである。ボトルはすっきりとしたエッジを持つストレートなフォルムで、モダンかつスポーティな印象を与える。ラベルには半透明の素材を採用し、内部の透明な液体を透かして見せることで、この飲料が持つ水分補給という性質を表現している。広く取られた余白と限定された色数により、ミニマルでピュアなコンセプトを伝えている。ラベル素材にはPVCの代替となるリサイクル可能なOPSを使用。飲料自体にも着色料は一切使用していない。
The Recognition
About the A' Design Award 銅賞
Alienergy Electrolyte Water 飲料パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Alienergy Electrolyte Water 飲料パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Alienergy Electrolyte Water 飲料パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Alienergy is a brand that focuses on functional beverages, aiming to serve the need of the ever growing health-conscious population. Unlike the current designs on the market, the Electrolyte Water is designed upon the minimalist philosophy to demonstrate its product concept of healthy, pure, and reviving. Combined with the sugar free, calorie free formula, and clear water body, the customers can be hydrated and refreshed with zero pressure or health concerns.
- Dimensions & Packaging
- Width 65mm x Depth 65mm x Height 185mm
- Tags
- Branding, Packaging, bottle, 3D, water
- Production Technology
- The label is designed with semi transparent material showcasing the ultra hydrating and near water features of the electrolyte water. And the material we chose is OPS, a sustainable substitute for PVC. It can not only be recycled for further use, but can also be burned for fuel even after printing. The burning process won't emit any toxic gas, therefore no pollution created.
- Design Challenge
- The label design is minimalistic with an abundance of negative space, thus the packaging material is crucial to the final product to convey our design philosophy. How to achieve the semi-transparent effect that showcasing the ultra-hydrating and water features of the electrolyte water is our main challenge during the printing process. Our designer worked together with the factory on location to fine tune the oil percentage of the colors, after numerous tries the final product can show the body and movement of our electrolyte water under the packaging in a subtle way.
- Research
- In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
- Inspiration
- Since the primary function of the Alienergy Electrolyte Water is to refresh and hydrate, the inspiration of the visual design is water. The straight clean-cut bottle shape, the semi-transparent body print material, and the negative space proportion all serve to compose a modern, sporty, and fresh design.
- Project Duration
- The project started in June,2020 and completed on November 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
- Operation Flow
- Most functional beverages on shelves today are colorful because they use food colorings for eye catching effects. Our product however, is proudly clear in color with zero food coloring, building more trust in the health conscious customers, more importantly, gives all consumers a refreshing and fruitful hydration experience with no sugar or calorie pressure.
- Patents
- Label Patent:202030514752.6 , 2020, China.
- Team Members
- Creative Direction: Renkun Zhang
Logo type design： Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Rui Yang
Prepress: Rui Yang - Image Credits
- Creator: Gang Wang
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