Qoros 7 スポーツ・ユーティリティ・ビークル by Fengyou Gong is a highly esteemed winner of the very prestigious 2021 A' Design Award 金賞 in 自動車・陸上モーター車両デザイン Competition Category.
金自動車· 2021
Qoros 7 スポーツ・ユーティリティ・ビークル
by Fengyou Gong
Client: Baoneng Chuangku Automobile Design Co., Ltd.
A' Design Award 金賞 Winner in 自動車 Category
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- Verified Award Winner
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The Design
About Qoros 7 スポーツ・ユーティリティ・ビークル
Qoros 7は、Qubic Aestheticsというデザイン言語によって形づくられたスポーツ・ユーティリティ・ビークルである。フロント、リア、そしてインテリアに角形のフォルムを取り入れることで、ワイドで識別性の高い佇まいを実現している。ボディ構造には超高張力鋼板と軽量アルミニウムを用い、乗員と歩行者の安全性を支えている。インテリアは2つのデジタルスクリーンと内蔵型音声アシスタントを備えたT字型レイアウトを採用。シートは人間工学に基づいた調整可能な設計とし、大容量のラゲッジスペースが家族での移動における積載ニーズに応えている。
The Recognition
About the A' Design Award 金賞
Qoros 7 スポーツ・ユーティリティ・ビークルは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Qoros 7 スポーツ・ユーティリティ・ビークルは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Qoros 7 スポーツ・ユーティリティ・ビークルは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Qoros 7 marks a successful attempt to apply Qubic Aesthetics, a new family design language of Qoros brand, to SUV models. It features a synergistic application of iconic square design on the car appearance, moving shape, highly intelligent vehicle system, ergonomic seats and practical riding and loading space.
- Dimensions & Packaging
- Width 4679mm x Depth 1897mm x Height 1679mm,
Wheelbase 2720mm - Tags
- Qubic Aesthetics, Ancient Greek Architecture, Khoros, SUV Model, Vehicle System
- Production Technology
- Featuring an extensive use of ultra-high strength steel and lightweight aluminum for its body structure, Qoros 7 ensures the safety of passengers and pedestrians. The interior is made of a wide range of eco-friendly fabrics, soft leathers and composites, and the panel adopts laser leather texture technology, bringing a three-dimensional texture that feels great to the touch. Many of its details, such as the suspension side window switch using black piano paint process, are exquisite and elegant.
- Design Challenge
- Creating an innovative design language that is globally recognizable and perfectly applied to new products requires a combination of the latest technology and high-end manufacturing processes to bring a pleasant experience for drivers and passengers. As automobiles are inherently complex industrial products, it takes a great deal of effort to gradually transform the concept into a realizable product.
- Research
- Qubic Aesthetics is based on the classical Chinese philosophy of spherical heaven and flat Earth, with its core design idea of bounded shape but boundless mind. The pronunciation of the brand name Qoros sounds similar to the Greek word Khoros (meaning harmony), and its concept also mirrors the characteristics of ancient Greek architecture, which expresses the same idea: the pursuit of beauty is not limited by the bounded world.
- Inspiration
- Inspired by classical Chinese philosophy and ancient Greek architecture, the new design language Qubic Aesthetics brings a wide square visual effect on the car front and rear, and a full and smooth shape that draws inspiration from The Wave of Utah. Qoros 7 builds the highly recognizable brand image with its distinctive aesthetic character conveyed by its ubiquitous square symbols.
- Project Duration
- The project commenced in Shanghai in April 2018, and was completed in Shanghai in June 2020. It was officially launched online in August 2020, and presented at the Beijing Automotive Exhibition in September 2020.
- Operation Flow
- The Qoros 7 interior features an innovative T-shaped layout that provides a convenient digital experience through its 2 digital screens of 12.3-inch behind the steering wheel and 14.6-inch on the center channel along with the built-in voice assistant Mr.Q. The wraparound shoulder seats are ergonomic and multi-functionally adjustable, able to accommodate passengers of different sizes. Also, its large-capacity baggage compartment can meet the loading needs of family travel.
- Team Members
- Design Director:Fengyou Gong
Designer：Zheming Liu
Wei Wu
Tao Jiang
Mingjiang Zhu
Shaohua Liu
Yan Ding
Mengyao Li
Yan Chen
Jiaji Liu
Yang Pan
Yang Cai
Zixuan Zhang
Kun Qin
Junlin Huang
Hao Peng
Dingying Li
Design Management:Zhichuan Qiu
Zhiwen Jie
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