Armeanu Creative StudioによるSmoked Trout 食品パッケージ

Armeanu Creative StudioによるSmoked Trout 食品パッケージは、パッケージデザインコンペティションカテゴリーにおける非常に権威ある2021 A' Design Award 銀賞の優れた受賞作品です。

銀パッケージ· 2021

Smoked Trout 食品パッケージ

デザイナー： Armeanu Creative Studio

クライアント: Valeputna

パッケージカテゴリーのA' Design Award 銀賞受賞者

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デザイン

Smoked Trout 食品パッケージについて

「Smoked Trout（スモークトラウト）」は、燻製魚製品のためのパッケージデザインである。パッケージにはクラフト紙器を用い、金箔と部分ニス加工を施している。円形のパターン、紙器の抜き型に採用された中世の門を思わせる形状、そして金色のシールは、伝統、受け継がれた技、そして自然素材を想起させる。シールと門の形状は製品ライン全体に共通して用いられ、一貫性を表現している。折り畳んだパッケージのサイズは11.5×25センチメートル。コンパクトな形状により、製品の挿入と封緘が容易であるとともに、保管、輸送、店頭での陳列もシンプルに行える。

受賞

A' Design Award 銀賞について

Smoked Trout 食品パッケージは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Smoked Trout 食品パッケージは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Smoked Trout 食品パッケージは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
寸法とパッケージ: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
タグ: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
製造技術: The packaging is made of kraft carton, has golden folio and selective varnishing.
デザインの課題: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
リサーチ: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
インスピレーション: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
プロジェクト期間: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
オペレーションフロー: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
特許: Valeputna 2006 - QUALITY NATURAL SRL - Romania
チームメンバー: Armeanu Ana
Armeanu Catalin
画像クレジット: Main Image and optional images - Armeanu Creative Studio SRL - Romania