World of Rabbit モデルルームのインテリア by Ke Rong is a highly esteemed winner of the very prestigious 2021 A' Design Award 鉄賞 in インテリア空間・展示デザイン Competition Category.

鉄インテリア· 2021

World of Rabbit モデルルームのインテリア

by Ke Rong

Client: Beijing Jinghe International Decoration Design Co., Ltd

A' Design Award 鉄賞 Winner in インテリア Category

7,957

Verified Award Winner

Verify Award Status for #120258

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About World of Rabbit モデルルームのインテリア

World of Rabbit（ウサギの世界）は、重慶市沙坪壩区の不動産販売センター内に設けられたモデルルームのインテリアである。70平方メートルの空間は、ウサギの家族を主人公とする童話をテーマに構成されている。大胆な色彩と遊び心のあるフォルムが各所に散りばめられ、柔らかなぬいぐるみたちが、この住まいの想像上の住人の森の友達を表現している。テラゾ調のテクスチャーをもつ複数の素材を使い分けることで、意匠面と機能面それぞれの要求に応えた。寝室のアクセントウォールにはプラッシュ生地を張り、夢のような雰囲気を生み出している。現地は多湿で雨の多い気候であるため、下地の大部分に防湿・防カビ処理を施している。

The Recognition

About the A' Design Award 鉄賞

World of Rabbit モデルルームのインテリアは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。World of Rabbit モデルルームのインテリアは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。World of Rabbit モデルルームのインテリアは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The colour of this case is bold, modelling also is full of tong qu, blend in fairy tale story as main line in the plan, as if every corner has the life trace of rabbit family. Various dolls in the room are used to simulate the owner's forest friends.
Dimensions & Packaging: The design area of the model room is 70 square meters, located in the sales office of the real estate project, which belongs to the different model room.
The model house is located in Shapingba District, Chongqing. The climate is humid, rainy, cloudy and frosty all year round. In order to avoid the influence of moisture on the design, most of the substrate is anticorrosive, mildew resistant treatment.
Tags: Model room, modern, interior, living space, rabbit, dream
Production Technology: In this project, many different materials with terrazzo texture were selected, and their different material properties meet different design and functional requirements.
Bedroom setting wall used clothes or the plush material that often appears on the bed, built the dreamy atmosphere of the bedroom.
Design Challenge: There are three main design difficulties in this design: one is the boundary between fairy tale and reality in our design direction, how to use the image of rabbit to simulate human life and arouse the resonance of the audience; Second, the same texture of different specifications of different performance of the material selection. Third, there are a lot of special-shaped surface modeling in space.
Research: In the design process, ordinary people's understanding of family is collected and integrated into our whole design concept. We use SU to build a model for simulation and verification, and finally arouse viewers' yearning for childlike innocence. In the whole design is not separated from life, more not separated from its commercial objectives, the use of design techniques, reflect the advantages of the house model and its commercial competitiveness.
Inspiration: The busy life of adults gradually lost the innocence of childhood.
The project was inspired by a public service announcement. In the ads, people of different races and professions stand in front of a mirror, reflecting their childhood selves. They danced in front of the mirror, doing strange things and laughing happily.
Designers will imagine themselves as a little rabbit, with great ideals, love its mother and father, and a lot of friends and family. Everything is so beautiful.
Project Duration: The project, built in Shapingba District of Chongqing, was completed in December 2020.
Operation Flow: After we received the task, we immediately went to the field trip to observe the geographical landform and cultural environment of the region. Then the design elements are combed to construct the conceptual scheme design. After the concept construction is complete, the design will be deepened and the design details will be dealt with. After the completion of the overall scheme, the construction will be carried out.
Image Credits: Photographer, Wang Xuelong, Far View Architectural Photography Studio, 2020