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Three States of Home Gazing 拡張現実アプリケーション by Hsin-Chien Huang

Three States of Home Gazing 拡張現実アプリケーション by Hsin-Chien Huang is a highly esteemed winner of the very prestigious 2021 A' Design Award 鉄賞 in エンターテインメント・コンテンツ制作・ストリーミングメディアデザイン Competition Category.


鉄メディア· 2021

Three States of Home Gazing 拡張現実アプリケーション

by Hsin-Chien Huang

Client: Oready Innovation Lab

A' Design Award 鉄賞 Winner in メディア Category

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Colors

The Design

About Three States of Home Gazing 拡張現実アプリケーション

『Three States of Home Gazing(家で眺める三つの状態)』は、美術館の来館者に向けて制作された拡張現実(AR)アプリケーションです。本アプリは、台湾人画家・郭雪湖による絵画《南街殷賑》(1930年)に命を吹き込みます。鑑賞者は自宅でも美術館でも、作品を間近でじっくりと味わうことができます。さらに、1930年当時の台北・大稲埕の街並みに入り込む体験も可能です。中国語と英語の二言語字幕により、直感的な操作をサポートします。本アプリはiOSおよびAndroid端末に対応しています。美術館体験を刷新するとともに、地域の歴史と文化を広く共有することを目指しています。

The Recognition

About the A' Design Award 鉄賞

Three States of Home Gazing 拡張現実アプリケーションは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Three States of Home Gazing 拡張現実アプリケーションは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Three States of Home Gazing 拡張現実アプリケーションは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Through AR technology, we are able to bring Kuo’s work, Festival on South Street(1930), to life. The viewer can take a closer look at the painting whether at home or at the museum. It is even possible to walk into the Taipei Dadaocheng area in 1930 from the painting in the virtual reality. The experience is different from the usual AR technology application, creating a brand new combination between AR and art show.
Dimensions & Packaging
This AR experience could download with IOS(Apple Store) and Andriod (Google Store).
Tags
Taiwan, Taipei, Localization, Taiwan Painting, Kuo Hsueh-Hu
Production Technology
As a cultural experience design, utilizing VR to alternate the viewer’s timeline meets the criteria for this project. AR extends and brings scenes and elements of the past into reality right in front of our eyes like a city landscape. With the use of relevant technology linking places and locations with memories is made possible, and is the highlight of this cultural service design. On the subject matter, the emotional appeal of this work and the local artists‘ brushworks records the era of their times and the sentimentality of the people.
Design Challenge
Kuo Hsueh-hu’s artworks depict the early era of Taiwan. The cultural and historical scenes of Dadaocheng are preserved through his paintings to this day. The core of this project is to see the development of art and culture intertwined through the perspective of Kuo Hsueh-hu. This project not only changes the museum experience but also reproduces the historical and cultural scene, taking the viewers back in time to experience the everyday scenery, as well as, creating opportunities to empathize with the cultural sentiments of the generation.
Research
It is expected that the impact of this project will extend to the inheritance of local culture and the re-creation of the museum experience. The representational history of Taiwan is reproduced through the brushworks of Taiwanese artists. This project will contribute to local cultural tourism, creating social welfare, giving ethnic groups a sense of belonging and identity. Despite the viewers having different ethnic backgrounds, this installation can still let the users experience the layers of cultural richness. Using local cultural experiential design as the focus , create culturally synchronized sensory experiential designs.
Inspiration
This AR experience design intends to reproduce the historical period illustrated by the artist Kuo Hsueh-hu. Providing an alternative approach to a two-dimensional viewing of museums artworks, through interaction with illustrations in immersive and expansive environments, enhancing the overall museum experience. Kuo Hsueh-Hu is the most important glue color painting artist in Taiwan. This AR experience is a returned journey to his hometown of his spirit and imagination.
Project Duration
The project started in 2019 and finished in 2020 in Taipei,
Operation Flow
It contributed interesting aspects to the exhibition and is suitable for every visitor. Immersive virtual reality and highly interactive extended reality, plus bilingual subtitles in Chinese and English, all work together for the users to easily understand and have an intuitive experience. So far, many users have participated in this cultural experiential exhibition. The result of this project not only reflects the overall museum experience, but also made the possibility of historical and cultural education.
Patents
Copyrights belong to Oready Innovation Lab, Virtual and Physical Media Integration Association of Taiwan and Kuo Hsueh-Hu Foundation, 2021.
Team Members
Director: Hsin-Chien Huang, Wen-Chieh Chang
Producer: Chiung-Yi Hsieh
Co-Producer: Saiau-Yue Tsau
Image Credits
https://www.dropbox.com/sh/zgehpybcbxvoqnv/AAAY7f2DZChmPXM_euXQ6zbpa?dl=0

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