Mayday Fly to 2022 コンサート by B'in Live is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀賞 in エンターテインメント・コンテンツ制作・ストリーミングメディアデザイン Competition Category.

銀メディア· 2025

Mayday Fly to 2022 コンサート

by B'in Live

Client: B'in Live

A' Design Award 銀賞 Winner in メディア Category

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Verified Award Winner

Verify Award Status for #162850

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Colors

The Design

About Mayday Fly to 2022 コンサート

五月天の「Fly to 2022」は、COVID-19禍における無観客オンラインコンサートを経て実現した記念碑的なツアーである。公演は小さなリハーサルルームから始まり、無人のスタジアムへと移動し、最後にライブ観客を迎えて終了する構成で、ロックダウンから日常への世界的な回帰を象徴している。これまでの豪華なセットアップとは異なり、このツアーは純粋なイメージ表現に焦点を当てて人間の感情を伝え、地球環境問題、パンデミックに関連する社会的課題、日常生活、人間関係といった人間中心のテーマを強調している。パフォーマンスは、観客が共感し感情を解放できるようにすることで、ポジティブな社会的影響を創出することを目指している。

The Recognition

About the A' Design Award 銀賞

Mayday Fly to 2022 コンサートは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Mayday Fly to 2022 コンサートは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Mayday Fly to 2022 コンサートは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concert depicts society's current state featuring six classic songs with plenty of on-location shots videos. Through these authentic visuals, it conveys that amidst societal turmoil, the best everyone can do is to excel in their own responsibilities, hoping for the day when normalcy returns. But there is still some benefit that the Earth's environment gains respite from human activities coming to a halt. By supporting each other, after the adversity passes, we will radiate beautiful smiles.
Dimensions & Packaging: The stage has the largest-ever 132-meter-wide LED screen and a 140-meter extended runway stage. The video content employs a parallel universe filming technique with split screens and intertwined stories, illustrating the invisible connections between two unrelated worlds. It symbolizes that despite social distancing or physical separation, the closeness of relationships remains intact as long as hearts are connected, prompting reflection and redefining relationships between people.
Tags: Mayday, Covid-19, Pandemic, Positive Energy, Strength, Mask, Hope
Production Technology: The concert merges classic songs with on-location shots and innovative program design, leading fans to reflect on pandemic experiences. Addressing environmental and humanistic concerns, it forges a deep audience connection and delivers optimism and positive energy.

Demonstrating Mayday's ability to connect through powerful visuals and heartfelt performances, the concert provides solace and hope, underscoring human resilience and unity in overcoming adversity. Showing music is healing and unifying power.
Design Challenge: Organizing a concert amid the pandemic is a daunting task. Every aspect of the performance is interconnected, so any change impacts the entire event. The pandemic's unpredictability and the halt on live events demand constant adjustments and quick responses. Under the belief that "Be the Strength You Need," the team meticulously plan the transition from online to in-person, striving for perfection in every detail. The sight of satisfied smiles and emotional tears from the audience validates their hard work.
Research: Be the Strength You Need. Transitioning from online to in-person, the concert owes its success to the efforts of society's fight against COVID-19. As it concludes, Mayday shares heartfelt reflections and counts down to the new year with fans. Dazzling fireworks were bidding farewell to the pandemic and resonating deeply with the audience. This concert signifies hope and unity in the post-pandemic era, setting a new standard for live events with its innovative fusion of music and visual artistry.
Inspiration: In 2020, due to Covid-19 lockdowns, social and large-scale events worldwide were halted. To uphold their annual "Mayday in May" tradition, Mayday hosted Taiwan's first no-audience online concert, "Mayday Live in the Sky," at Taipei Stadium. This groundbreaking event garnered over 40 million views, providing significant encouragement during uncertain times. As the pandemic eased, Mayday continued this concept with their Fly to 2022 tour, marking their return to live performances.
Project Duration: The project started in January 2022 in Taichung and toured around the world.
Operation Flow: Fans initially skeptical of the "missing" theme were deeply moved by the concert. The song "Braveness+Breakthrough Day", accompanied by visuals depicting people's daily struggles, evoked tears, particularly among those facing hardships. Through stage design, lighting, and the program, the concert expressed profound feelings of longing, transforming the unspoken words and unperformed songs of isolation into an unforgettable experience that inspired the audience with positive energy and courage to begin anew.
Team Members: Concert Director：YuHsuan Wu
Concert Associate Director：SihJie Chen
Production Manager：TungHan Yu
Visual Director：YenChih Chen / YuHsiang Cheng / KuanWen Chen
Visual Design：YenChih Chen / YuHsiang Cheng / HuanSheng Chiu
Stage Design：YiJou Lin
Lighting Design：HsiangLin Wu / SsuChi Chen
Laser Design：ChenChieh Hsia / YuTe Hsu
Live Sound Design：ChihYang Chuang / ShihChieh Huang / LeungKing Au / YenKai Chuang
Image Credits: B'IN MUSIC INTERNATIONAL LIMITED