Aurum 金箔パッケージ by LLAB Design Ltd is a highly esteemed winner of the very prestigious 2021 A' Design Award 金賞 in ラグジュアリーデザイン Competition Category.

金ラグジュアリー· 2021

Aurum 金箔パッケージ

by LLAB Design Ltd

Client: Aurum

A' Design Award 金賞 Winner in ラグジュアリー Category

102,001
Verified Award Winner
Verify Award Status for #120435

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Aurum 金箔パッケージ

Aurum(アウルム)は、食用金箔のために設計されたギフトボックスです。このパッケージは、素材そのものをプレミアムなリテール商品として提示します。箱の構造はジュエリーパッケージを参照しています。ブランド名を刻印したアルマイト加工のゴールドメタルプレートが箱を封じ、マグネットロックとして機能します。外装面はテクスチャードペーパー、金箔押し、部分UV加工で構成されています。最上層のリボンには専用のピンセットが固定されており、非常に軽い金箔を容易に取り上げることができます。その下の金箔は半透明のシートで保護されています。ボックスの寸法は88×90×65ミリメートルです。

The Recognition

About the A' Design Award 金賞

Aurum 金箔パッケージは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Aurum 金箔パッケージは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Aurum 金箔パッケージは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
Dimensions & Packaging: W88mm x D90mm x H65mm
Tags: luxury, gold, premium, packaging
Production Technology: As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
Design Challenge: Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
Research: We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
Inspiration: With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
Project Duration: Starts in Dec 2019 to Aug 2020
Operation Flow: First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
Team Members: Creative director : Mike Wong
Project director : Tryde Leung
Designer : Chang Lu William Senjau