We Wedding Ring リテールスペース by Fengfeng Chen

We Wedding Ring リテールスペース by Fengfeng Chen is a highly esteemed winner of the very prestigious 2021 A' Design Award 金賞 in インテリア空間・展示デザイン Competition Category.

金インテリア· 2021

We Wedding Ring リテールスペース

by Fengfeng Chen

Client: Meikai Space

A' Design Award 金賞 Winner in インテリア Category

17,700

Verified Award Winner

Verify Award Status for #120643

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About We Wedding Ring リテールスペース

We Wedding Ringは、ショッピングモールではなく、クリエイティブガーデン内の独立した一棟の建物に設けられたジュエリーの物販空間である。インテリアは300平方メートルに及び、ホワイトトーンで仕上げられている。透明なガラスカーテンウォールが店舗を外部へと開き、より多くの自然光を取り込む。曲面構造が前方エリアと後方エリアを分節し、アーチ状の開口部が光と影のコントラストを生み出す。天井に設けられた造形的なアーチはトップライトを想起させる。エントランス付近に吊るされたバルーンの彫刻は、来訪者を空間との対話へと誘う。

The Recognition

About the A' Design Award 金賞

We Wedding Ring リテールスペースは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。We Wedding Ring リテールスペースは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。We Wedding Ring リテールスペースは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a jewelry retail space that is not located in a mall, but in a single building in a creative garden. The sales group also shifted from the previous natural stream of people to the target consumer group. The particularity of geographical location and the shift in consumption patterns mean that the fixed patterns of previous design need to be broken.
Dimensions & Packaging: The site area is 300 square meters
Tags: Jewelry customization center, jewelry sales space, aesthetic space, jewelry design, pure white space
Production Technology: Some curved building structures are designed to serve as a space divider between the front and back, forming an interior building. The arc in the morphological vocabulary is combined with the inspiration of light to form the overall structure of the space. At the same time, this structure can block some natural light, which is projected through the arch hole to form the contrast of light and shadow in the space. At the same time, at the top of the top, also used some special-shaped arch design, simulate the sky light, create the sense of light source through the top surface.
Design Challenge: In the space, the art sculpture of "confession balloon" is used as a memory point. It is hoped that he can levitate lightly in the air to form a unique spatial temperament. How to suspend a 120kg art sculpture on top was a challenge for the design.
Research: In addition to doing a good job in space design, the most important core of jewelry space is the design of display cases and the application of lighting. The focus is on how to show the characteristics of different jewelry products through the design and lighting of the showcase, so that it exuded jewels from the inside out, which is also a design focus that has been studied.
Inspiration: Light is also one of the expression ways of space. The use of light and space blend, the external transparent glass curtain wall structure, forming an outward display space, but also form a transparent sense, to introduce more light. The blend of all white tones and light forms a pure and beautiful space feeling.
Project Duration: The project was completed in August 2020 in Fuzhou, Fujian province
Operation Flow: In the design, it is hoped that the space and people should be able to interact with each other. Therefore, some other devices are also integrated into the space to heighten the atmosphere of the space. It is just located at the entrance of the space. Whether consumers or passers-by, they can be guided to this point to form the interaction between people and the space. At the same time, they can also take photos and upload them to the Internet to spread, so as to achieve brand exposure and recognition.
Patents: For no
Team Members: Weng HuanLi
Image Credits: Image #1: Photografer Li LingYu, We Wedding Ring Art Center, 2020.
Image #2: Photografer Li LingYu, We Wedding Ring Art Center, 2020.
Image #3: Photografer Li LingYu, We Wedding Ring Art Center, 2020.
Image #4: Photografer Li LingYu, We Wedding Ring Art Center, 2020.
Image #5: Photografer Li LingYu, We Wedding Ring Art Center, 2020.