Be:side カフェ＆ビューティー by Akitoshi Imafuku and Lily Sugiyama is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in インテリア空間・展示デザイン Competition Category.
銅インテリア· 2021
Be:side カフェ＆ビューティー
by Akitoshi Imafuku and Lily Sugiyama
Client: Funabashiya
A' Design Award 銅賞 Winner in インテリア Category
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The Design
About Be:side カフェ＆ビューティー
1805年創業の老舗葛餅店である船橋屋の新たな挑戦として、デザイナーたちは原点に立ち返り、長い歴史を大切にすることが重要だと考え、本店の象徴的な藤棚をエントランス全体のデザインに採用しました。青山の閑静な住宅街で際立つこのダイナミックなエントランスデザインは人々の目を引くだけでなく、顧客のための屋外席としても機能しています。
The Recognition
About the A' Design Award 銅賞
Be:side カフェ＆ビューティーは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Be:side カフェ＆ビューティーは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Be:side カフェ＆ビューティーは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Funabashiya is an arrowroot mochi store with a long history since 1805, and this shop is their new conceptual shop focusing on health and beauty. The wisteria arbor at Funabashiya's flagship store became iconic to their customer.
For new challenge of our client Funabashiya which is with a long history since 1805 as arrowroot mochi store, the designers thought it is important to return to their own roots and cherish their long history. Therefore, they adopted the iconic wisteria arbor of Funabashiya's flagship store to the design of the whole entrance. Not only the dynamic design of the entrance stands out in the quiet residence area in Aoyama and caught people’s attentions, but it also functions as outside seating for their customers. - Tags
- Japanese design, wisteria arbor, wood, simple
- Production Technology
- To emphasize the linear design, the dark grey tiles runs from the terrace to the end of the store, and it makes the store look deeper and the terrace roof inspired by the wisteria arbor more dynamic. The designers kept the interior minimum and simple to make their products stands out and carefully plan the lighting to make the space bright enough but not too plain and boring by creating contrast of light.
- Inspiration
- Inspiration came from the wisteria arbor at “Funabashiya” flagship store in Kameido. The wisteria arbor became iconic to their customer over the years of their history. For their new challenge, the designers thought it is important to return to their own roots and cherish their long history.
- Project Duration
- The project started in January 2020 and finished in July 2020 in Shibuya, Japan
- Team Members
- Lead Design: Akitoshi Imafuku (supermaniac inc.)
Design: Lily Sugiyama (supermaniac inc.)
Lighting Plan: Hiroshi Enami (L GROW)
Construction: Yashima Creation - Image Credits
- Daisuke Shima (ad hoc Inc.)
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