Selfie Konditori デザートバー by Alex Kovachev

Selfie Konditori デザートバー by Alex Kovachev is a highly esteemed winner of the very prestigious 2021 A' Design Award 鉄賞 in インテリア空間・展示デザイン Competition Category.

鉄インテリア· 2021

Selfie Konditori デザートバー

by Alex Kovachev

Client: Idea International

A' Design Award 鉄賞 Winner in インテリア Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Selfie Konditori デザートバー

Selfie Konditoriは、ノルウェー・トロムソにある総面積130平方メートルのデザートバーである。インテリアは、長く暗い北国の昼と夜において、明るく温かみのある場所を生み出すことを目指して設計された。大理石、真鍮、金色の色調のミラーを、厳しい気候ゆえに街に不足している自然素材の質感と豊かな緑と組み合わせている。鏡張りの造作や光沢のあるオーダーメイド家具は、店名が示す「自己を映し出すこと」と「喜び」というテーマを反映している。カラフルな要素はゲストに寄り添う形状とし、写真撮影がしやすいよう配慮されている。

The Recognition

About the A' Design Award 鉄賞

Selfie Konditori デザートバーは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Selfie Konditori デザートバーは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Selfie Konditori デザートバーは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This eatery in Tromso, Norway was to create a small oasis of brightness in the sometimes long and dreary northern days and nights. As an added requirement the client asked that we make the space into-photogenic a new, but often occurring request nowadays.
Dimensions & Packaging: The total area of the space is 130 square meters.
Tags: dessert bar, energising experience, floral ornaments, brass details, bespoke furniture
Production Technology: The materials such as brass, mirrored fixtures and glossy bespoke furniture used in the interior are reflecting the idea of "the perfect selfie" sticking to the theme of self-reflection and joy.
Design Challenge: The name of the venue "Selfie" was already chosen when we got assigned to work on the interior thus the team needed to find a way not only to give guests a beautiful set when someone is taking their picture but also to facilitate the taking of selfies as much as possible.
Research: We approached the design with a concept to create a decor with bright, warm tones using marble, brass, and gold-toned mirrors as well as natural and warm textures and a lot of greenery, something which the city lacks due to the harsh climate.
Inspiration: The primary inspiration for space came from the already chosen name "Selfie" which proposed a joyful and fun look at the dessert bar concept, creating a fun and bubbly interior, curated by reflections, color, and brass finishings.
Project Duration: The project started in January 2019 and was finished in September 2019 in Tromso, Norway.
Operation Flow: The colorful features in the space are molded to fit the user's needs in order to create an energizing experience.
Team Members: Creative Director: Alex Kovachev
Designer: Gergana Panteva
Image Credits: Image #1: Photographer TJA Studio
Image #2: Photographer TJA Studio
Image #3: Photographer TJA Studio
Image #4: Photographer TJA Studio
Image #5: Photographer TJA Studio