Mingniang 飲料パッケージ by Manling Lin is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2021
Mingniang 飲料パッケージ
by Manling Lin
Client: Diga Creative Design
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #121196The Design
About Mingniang 飲料パッケージ
「Mingniang(茗釀)」は、濃縮茶エキスをブレンドした中国白酒のためのパッケージデザインです。ボトルはガラス製で、内部に埋め込まれた薄い金属シートと背面に彫り込まれた山水画のイメージを組み合わせており、光の屈折を通してその情景が浮かび上がります。アクリル、シール式ラベル、シルクスクリーン印刷、クリスタルの蓋がパッケージを完成させています。滑らかに流れるラインは、上から見ると湖水を、下から見ると茶の香りを想起させます。エコロジカルなグリーンの色調が、この飲料の健康というテーマを伝えています。パッケージのサイズは150×150×338ミリメートルです。
The Recognition
About the A' Design Award 銅賞
Mingniang 飲料パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Mingniang 飲料パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Mingniang 飲料パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This type of packaging is made for a healthy liquor from Luzhoulaojiao. This liquor uses modern biological enzymolysis technology to extract concentrated tea essence to achieve the perfect fusion of tea and wine. The design needs to convey the effects of green ecology and health preservation. The smooth lines resemble the flowing lake water and the fragrance of tea. The ecological greenness implicitly expresses the image of lake water and tea leaves.
- Dimensions & Packaging
- 150mm×150mm×338mm
- Tags
- chinese baijiu , aroma of tea , practices of chinese way of wellbeing , lake water
- Production Technology
- Acrylic, self-adhesive, silk screen, glass bottle combined with embedded metal flakes, crystal cover
- Design Challenge
- This work aims to transfer chinese traditional culture more completely to the world, and make people love chinese traditional culture more. Many attempts were made in the design process. Finally, we chose to break through the original expression of liquor and skillfully combine it with glass with thin metal sheet. However, the proofing of the back sheet metal needs to be carefully made, and the shape needs to be constantly adjusted. It takes some time to consider how to combine the two materials perfectly. However, the new approach will certainly bring difficulties. Designers must constantly spread their national culture to the world in new ways of expression.
- Research
- At present, chinese baijiu is facing the consumption upgrade, and ordinary people pay attention to drinking less and drinking well, that is, drink healthily. Luzhoulaojiao keeps pace with the times, builds healthy liquor, creates an ecological green visual impression in design and improves communication efficiency with consumers.
- Inspiration
- Mingniang is a kind of health chinese baijiu under Luzhoulaojiao. Tea was refined into wine.Packing skillfully uses the chinsese freehand handed down from chinese painting to present a picture with practices of chinese way of wellbeing . Looking from the bottom up, it is the aroma of tea . Seen from top to bottom, it is the flowing water of Jiangyang , magnificent and restrained. Under the refraction of glass, it is smooth and the lines are flowing. Ecological green reflects the form and spirit of Mingniang.
- Project Duration
- 2020.05-2021.05
- Operation Flow
- The works break through the original expression of liquor, combine the thin metal sheet with glass, carve the landscape painting on the back, skillfully convey the oriental charm, and enjoy the scenery under the refraction of light, which is convenient for serialization in business.
- Team Members
- Manling Lin
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