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Herism ジュエリーコレクション by Fan Gao

Herism ジュエリーコレクション by Fan Gao is a highly esteemed winner of the very prestigious 2021 A' Design Award 鉄賞 in ジュエリーデザイン Competition Category.


鉄ジュエリー· 2021

Herism ジュエリーコレクション

by Fan Gao

A' Design Award 鉄賞 Winner in ジュエリー Category

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Verified Award Winner

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Colors

The Design

About Herism ジュエリーコレクション

Herismは、リング、イヤリング、ブレスレット、ブローチで構成されるジュエリーコレクションです。1960年代から1970年代にかけて中国で橋や道路を建設した女性労働隊が使用していた作業道具に着想を得ています。大胆なフォルムと工業的な構造がその時代を想起させる一方、しなやかなチェーンは今日の女性が担う多様な社会的役割を表現しています。各作品はシルバーに金メッキを施し、ラボグロウン宝石を爪を用いずにセッティングしています。Herismは、女性の強さと、より持続可能な購買のあり方を象徴することを意図しています。

The Recognition

About the A' Design Award 鉄賞

Herism ジュエリーコレクションは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Herism ジュエリーコレクションは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Herism ジュエリーコレクションは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The independent attitude and confident female image of 1960s – 1970s Chinese "Iron Girls" suffuses this collection of pieces, bridging this energy into the new generation of contemporary urban Chinese career women. Exploiting technological advances in the manufacturing of Chinese synthetic gemstones and with innovative setting too, Fan is keen to emphasise the potential of "green purchase", a more sustainable thinking within Chinese jewellery.
Dimensions & Packaging
Rings-Middle:16*15*35mm, Lower Right Ring:15*12*32mm, Upper Right:25*10*30mm, Lower Left: 31*15*35mm, Upper Left:35*20*27mm, Earring:20*18*10mm, Bracelet:125*30*3mm, Brooch: 70*22*5mm
Tags
New Iron Girls, Female Power Inheritation, Female Symbol, Rings, Bracelet, Earrings, Brooch, Sustainable, Green Purchase, Lab-Grown Gemstones, History
Production Technology
Production Process: 3d digital modelling, 3d wax print, Casting, Model modification, Stone setting, Finishing; Material: Silver with gold plated, Lab-grown gemstones
Design Challenge
Realizing the design details was the big challenge, especially the stone setting and soldering the thin chains into the hollow structure with very limit space. It was through several experiences to figure out the best angle to set the stone into the metal body without any prongs in this collection which could reflect the insight of power.
Research
The research concentrated on the historical background of Chinese iron girls and the purchasing behavior of new career female from interview with iron girls, internship in Marie Claire China, case studies, books, journals, online articles and relevant market data. The research showed the potential of the group of target market and the sustainable purchase behaviour in jewellery market. All the research promoted the development of the project and completed the project in the academic way.
Inspiration
All the design ideas are inspired from the working tools used by the 1960s –1970s all women manual work brigades who helped build the bridges and roads that are the foundations of modern industrialised China. This jewellery collection offers new symbols of female power and self-determination, encouraging the contemporary young generation, Fan's peers, to pursue their personal values bravely.
Project Duration
The project started in October 2017 in London and finished in May 2019, and was exhibited in Central Saint Martins Degree Show in June 2019 and was awarded as Merit. In 2020, the project was invited to participate the opening exhibition in An+ Art&Design Museum Shenzhen, "Living Fantasy Young Designer Exhibition", by China Design Centre. The production was finished in China.
Operation Flow
Based on the historical background of Chinese iron girls in 1970s. It was a turning point that Chinese female started to get involve into workplace. The design combines the past (stone setting without prongs, bold shape, industrial structure evokes wearers the powerful and tough attitude of iron girls) and the present (flexible chains reflect multi social roles of female). It emphasises the experience and value of iron girls and bridges with the new iron girls. The jewellery for them is the symbol of female power.
Image Credits
Image1,3,4,5
Photographer: Fan Gao
Image 2
Photographer: Hang Zhang
Model: Syrain
Stylist: Fan Gao

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