L’Amour Red Packet Boxset お年玉袋 by Alex King is a highly esteemed winner of the very prestigious 2021 A' Design Award 鉄賞 in ギフトウェアデザイン Competition Category.
鉄ギフトウェア· 2021
L’Amour Red Packet Boxset お年玉袋
by Alex King
Client: A&J Design
A' Design Award 鉄賞 Winner in ギフトウェア Category
Verified Award Winner
Verify Award Status for #122872The Design
About L’Amour Red Packet Boxset お年玉袋
本お年玉袋セットには、人生の幸運と充足を象徴する16枚のお年玉袋が含まれています。販売者は、イニシャルや個人のニーズに応じて、26種類のデザインと「A」から「Z」までの組み合わせから選ぶことができます。パーソナライズされた贈り物は人々に特別感を与え、自分自身や大切な人のために個人的なタッチを生み出すのに最適です。個性的なお年玉袋を選び、最良の願いを込めて子供たちに贈りたいと考える中産階級の既婚者を対象としています。
The Recognition
About the A' Design Award 鉄賞
L’Amour Red Packet Boxset お年玉袋は、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。L’Amour Red Packet Boxset お年玉袋は、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。L’Amour Red Packet Boxset お年玉袋は、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
- Dimensions & Packaging
- Fine paper, 20cmx20cmx3cm
- Tags
- red packer, lai see, lucky, festive design
- Production Technology
- Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
- Design Challenge
- We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
- Research
- We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
- Inspiration
- L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
- Project Duration
- 6 months, Hong Kong
- Team Members
- Alex King
- Image Credits
- Alex King
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