Beer Mail by Volfas Engelman クラフトビールのパッケージ by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀賞 in パッケージデザイン Competition Category.
銀パッケージ· 2021
Beer Mail by Volfas Engelman クラフトビールのパッケージ
by Bold Brands
Client: Bold Brands
A' Design Award 銀賞 Winner in パッケージ Category
- 25,457
- Verified Award Winner
- Verify Award Status for #122875
The Design
About Beer Mail by Volfas Engelman クラフトビールのパッケージ
Beer Mailは、クラフトビールのシリーズのために手がけたパッケージデザインである。ラベルは郵便切手のような枠で縁取られており、ブランド名と、切手が持つコレクターズアイテムとしての魅力を想起させる。各銘柄には、一見すると無関係に見える要素を組み合わせたコラージュ・イラストレーションが施されている。ビールに使用されている原材料がイラストの中に隠されており、消費者はそれを探す楽しみを味わえる。製品は、デジタル印刷のラベルを貼った330mlのガラス瓶と、印刷を施した500mlの缶で販売される。このデザインは、本シリーズの少量生産という特性を反映したものである。
The Recognition
About the A' Design Award 銀賞
Beer Mail by Volfas Engelman クラフトビールのパッケージは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Beer Mail by Volfas Engelman クラフトビールのパッケージは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Beer Mail by Volfas Engelman クラフトビールのパッケージは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
- Dimensions & Packaging
- 500 ml cans HD printed.
330 ml glass bottles with labels. - Tags
- Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
- Production Technology
- Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
- Design Challenge
- Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
- Research
- Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market. - Inspiration
- The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
- Project Duration
- This project started in January 2020 and is still ongoing adding a new variety every other month.
- Operation Flow
- Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
- Team Members
- Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite - Image Credits
- Illustrations & Visuals: Sandra Ramoskaite
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