銅 パッケージ · 2021
OHO Lentil Chips チップスのパッケージ
by Bold Brands
- A' Design Award 銅賞 2021 in パッケージ
- CLIENT: Bold Brands
- Estimated Number of Design Views: 16,082
- Verification code 76E1491A2D · Verify this award
Colors
About OHO Lentil Chips チップスのパッケージ
OHO Lentil Chipsは、レンズ豆を原料としたスナックのためのパッケージデザインである。パッケージは190×250×50mmで、ポリプロピレンにフレキソ印刷を施し、紙のような質感のニス加工を採用している。スナック分野で一般的な鮮やかな色彩に代えてクラフト紙を思わせる背景を用いることで、ナチュラルな印象を生み出している。イラストによるグラフィック要素が遊び心のある性格を加える一方、フレーバーは高品質な写真によって表現されている。この組み合わせにより、製品は識別しやすくなり、より健康的なスナックの選択肢として提示されている。
About the A' Design Award 銅賞
OHO Lentil Chips チップスのパッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。OHO Lentil Chips チップスのパッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。OHO Lentil Chips チップスのパッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Press Kit
- Unique Properties
- Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
- Dimensions & Packaging
- 190 x 250 x 50 mm snacks bag printed on popypropylene.
- Tags
- Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
- Production Technology
- Flexograhy with paper touch varnish.
- Design Challenge
- It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
- Research
- Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
- Inspiration
- OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
- Project Duration
- This project started in January 2020 February and finished 2020 May.
- Operation Flow
- Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
- Image Credits
- Visuals: Sandra Ramoskaite
