Baltija Chocolate Collection 菓子パッケージ by Bold Brands is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀賞 in パッケージデザイン Competition Category.
銀パッケージ· 2021
Baltija Chocolate Collection 菓子パッケージ
by Bold Brands
Client: Bold Brands
A' Design Award 銀賞 Winner in パッケージ Category
- 24,777
- Verified Award Winner
- Verify Award Status for #122959
The Design
About Baltija Chocolate Collection 菓子パッケージ
Baltijaは、バルト地域で販売されるチョコレートコレクションのためのパッケージシリーズです。名称はリトアニア語でバルト海を意味する言葉に由来し、この海がデザインの着想源となりました。灯台と海の情景を古典的なヴィクトリア様式で描き、波打つ形状が水の動きを想起させます。国を象徴するモチーフは一切用いず、特定の一国ではなく地域全体を表現しています。深みのある緑がかったブルーの色調が洗練された印象を加えています。箱と封筒は紙製で、オフセット印刷を施し、マットニスと銅箔のディテールで仕上げられています。
The Recognition
About the A' Design Award 銀賞
Baltija Chocolate Collection 菓子パッケージは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Baltija Chocolate Collection 菓子パッケージは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Baltija Chocolate Collection 菓子パッケージは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
- Dimensions & Packaging
- All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
- Tags
- Baltija, Chocolate collection. Chocolate, Chocolate packaging
- Production Technology
- All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
- Design Challenge
- Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
- Research
- One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
- Inspiration
- Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
- Project Duration
- This project started in January 2020 February and finished 2020 May
- Operation Flow
- Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
- Team Members
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus - Image Credits
- Photography: Motiejus Gaigalas, Zydrunas Slajus
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