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Linhu Queshe Green Tea 茶葉パッケージ by Xianfeng Wu

Linhu Queshe Green Tea 茶葉パッケージ by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 A' Design Award 銀賞 in パッケージデザイン Competition Category.


銀パッケージ· 2021

Linhu Queshe Green Tea 茶葉パッケージ

by Xianfeng Wu

A' Design Award 銀賞 Winner in パッケージ Category

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Verified Award Winner

Verify Award Status for #123301

Colors

The Design

About Linhu Queshe Green Tea 茶葉パッケージ

林湖雀舌緑茶は、竹の産地として知られる中国四川省宜賓で栽培される緑茶のパッケージデザインです。容器は産地の文化を映し出すよう、竹の節をかたどった形状としています。パッケージはアルミニウム製で軽量、やわらかな色合いに仕上げました。中国の伝統的な茶葉パッケージとは異なる形態でありながら、使い方はシンプルです。コンパクトな形状は省スペースで、輸送コストの削減にもつながります。複数の容器を棚に積み重ねて並べることで、竹林を思わせるディスプレイが生まれます。各容器の寸法は47×47×65ミリメートルです。

The Recognition

About the A' Design Award 銀賞

Linhu Queshe Green Tea 茶葉パッケージは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Linhu Queshe Green Tea 茶葉パッケージは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Linhu Queshe Green Tea 茶葉パッケージは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a tea packaging design. The product packaging form is different from the traditional Chinese tea packaging. The packaging is light and easy to use.
Dimensions & Packaging
47mmX47mmX65mm
Tags
Bamboo, tea, packaging, nature, green tea
Production Technology
The product is made of aluminum, light and elegant in color.
Design Challenge
Both color and texture have experienced proofing for many times. Through close communication with manufacturers, the final product can be perfectly presented and the market feedback is good.
Research
In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
Inspiration
The tea originates from Yibin, Sichuan Province, known as "China Bamboo Sea ". It is famous for its bamboo production, and Linhu Queshe is also the local high-quality green tea. In order to highlight the cultural characteristics of the country of origin, the designer designed the packaging into a bamboo-festival shape, so that it saves space and reduces logistics costs when packaging transportation. When displayed, it can overlap the packaging, becoming a beautiful scenery on the shelf.
Project Duration
The project was created in December 2018 and completed in Shenzhen in March 2019, and sold in Yibin, China
Operation Flow
The packaging can be overlapped when displaying, just like walking into the bamboo forest and enjoying the breath of nature.
Team Members
Wu Xianfeng

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