Mr.Penguin 茶葉パッケージ by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in パッケージデザイン Competition Category.

銅パッケージ· 2021

Mr.Penguin 茶葉パッケージ

by Xianfeng Wu

A' Design Award 銅賞 Winner in パッケージ Category

10,754
Verified Award Winner
Verify Award Status for #123302

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mr.Penguin 茶葉パッケージ

「Mr.Penguin」は、ペンギンをかたどった茶葉パッケージデザインである。容器本体にはガラス素材を用いており、内部の球状のオレンジ普洱茶が見えるようになっている。柔らかな木製の蓋と布製のマフラーが、リラックスした洗練された印象を与えている。蓋を裏返すと、ペンギンのキャラクターの顔が現れる。従来の茶葉パッケージから離れたこのフォルムは、中国茶を飲む若い世代への訴求を目指している。空になった容器は、保存瓶や花瓶として再利用できる。各ユニットのサイズは106×106×240ミリメートルである。

The Recognition

About the A' Design Award 銅賞

Mr.Penguin 茶葉パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Mr.Penguin 茶葉パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Mr.Penguin 茶葉パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It breaks the traditional form of tea packaging and hopes to cater to more young people who love Chinese tea. The appearance of the product is designed according to the shape of penguin, You can feel a kind of warm picture when displaying.
Dimensions & Packaging: 106mmX106mmX240mm
Tags: Penguin, tea packaging, water tank, life, leisure
Production Technology: Vitreous material is adopted in the creation of tank body, which makes it possible to have a sight of spheroidal orange puer tea inside the tank. Soft wooden cover matches its scarf made it more fashionable and leisure .
Design Challenge: In the process of product proofing and production, there are also many obstacles, because the product involves the combination of a variety of materials, most of which are completed by hand. In the process of assembly, there are some difficulties. Through close communication with the manufacturer in the later stage, the product is finally presented perfectly, and the market feedback is good.
Research: In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of materials, convenient use of products, environmental protection and recycling can promote the sales of products.
Inspiration: Penguin gives people a warm feeling, and tea also gives people a warm heart. We hope that through the IP image of penguin, customers will have a more intimate feeling when they buy, form a symbolic communication, and make the brand more prominent when the products are on the shelves.
Project Duration: The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020
Operation Flow: Additionally, when you turn the cover over, what will come into your eyes is a handsome Mr.Penguin. And that is the original idea of Mr. Penguin. The empty tank can be used as storage tank or vase after you finish drinking the tea in the tank. Thus it can integrate your life very naturally.
Team Members: Wu Xianfeng