Yipin Yellow Tea 茶葉パッケージ by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 A' Design Award 鉄賞 in パッケージデザイン Competition Category.
鉄パッケージ· 2021
Yipin Yellow Tea 茶葉パッケージ
by Xianfeng Wu
A' Design Award 鉄賞 Winner in パッケージ Category
- 13,888
- Verified Award Winner
- Verify Award Status for #123306
The Design
About Yipin Yellow Tea 茶葉パッケージ
「一品黄茶」は、装飾品としても機能する茶葉パッケージデザインである。パッケージはセラミックと金属を組み合わせて製作されており、優れた密閉性を備え、長期保存や繰り返しの使用に耐える耐久性を実現している。造形は、皇室の茶園を守る虎、龍の姿をした古井戸、そして蒙頂山の石々から着想を得ている。パッケージを開ける行為は、ささやかな発見の体験として演出されている。茶を使い切った後は、蓋を取り外して内部で香を焚くことができ、容器はそのまま香炉として生まれ変わる。パッケージの寸法は110×110×21ミリメートルである。
The Recognition
About the A' Design Award 鉄賞
Yipin Yellow Tea 茶葉パッケージは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Yipin Yellow Tea 茶葉パッケージは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Yipin Yellow Tea 茶葉パッケージは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a tea packaging design. The package is not just a container of the tea and at the same time, it can also be taken as a piece of artwork displayed in our life.After enjoying the tea, it can also be used by taking as a incense burner. Move the cover and ignite incense inside. At the moment, it seems enjoy the cloudy mist in the mountains.
- Dimensions & Packaging
- 110mmX110mmX21mm
- Tags
- Tiger, dragon, tea packaging, incense burner, nature
- Production Technology
- The product adopts the combination of ceramic and metal, good sealing, durable, suitable for long-term storage and recycling.
- Design Challenge
- In the process of product proofing and production, there are also many obstacles, because some of them are completed by hand, and there are some difficulties in the assembly process. Through close communication with the manufacturer in the later stage, the final product can be perfectly presented, and the market feedback is good
- Research
- In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
- Inspiration
- The origination of the package of the tea comes from the tiger, which guards the imperial tea garden, dragon shaped old well and Menshan stones. It has tactfully connected the geological cultural structure. It is carefree and plain and ingenious beyond description. The tiger is crouching and dragon is hidden inside, which represents that Mengding mountains is the place with lots of hidden treasures.
- Project Duration
- The project was created in February 2019 and completed in Shenzhen in June 2019, and sold in Chengdu, China
- Operation Flow
- Opening is a process of exploring the unknown, just like mining treasure, giving people surprise and expectation.
- Team Members
- Wu Xianfeng
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