Zhenshiming アイマスク by Bo Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award 銅賞 in パッケージデザイン Competition Category.

銅パッケージ· 2021

Zhenshiming アイマスク

by Bo Yang

Client: Beijing Bofly Design Co.,Ltd

A' Design Award 銅賞 Winner in パッケージ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhenshiming アイマスク

アイマスク製品のパッケージデザイン。大文字の「E」は中国の視力検査表で一般的に使用される形状であり、消費者にとって馴染み深い。この「E」を笑顔へと変形させ、一筆書きで英単語「eye」の形状を描き出している。2つの製品は完全なビジュアル作品を形成すると同時に、それぞれが独立して存在することも可能である。パッケージを開封すると側面に完全な視力検査表が現れ、消費者に馴染みがあり簡易的な視力測定にも使用できる。これにより製品に面白さが加わっている。

The Recognition

About the A' Design Award 銅賞

Zhenshiming アイマスクは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Zhenshiming アイマスクは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Zhenshiming アイマスクは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a product of eye mask. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. The letter E is transformed into a smiling face, and the shape of English word “eye” is outlined with a stroke. The two products form a complete visual work and exist separately. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.The word “eye” in the “eye mask” is designed into a owl’s face. The red "eye" represents youth and vitality, and the blue ones represents maturity and steadiness.
Dimensions & Packaging: 135mm×105mm×28mm
Tags: Interesting,Concise,
Production Technology: The material is white cardboard
Design Challenge: The connection of lines in two product pictures in the printing process. And harmonious cooperation between product box cover and inner box.
Inspiration: The function of the product is to protect eyes and relieve eye fatigue.Young women are the main consumers. According to the consumer groups, the series packaging is divided into youth type and adult type, which are expressed in simple and interesting visual form. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. Using “E” as the main visual elements not only echoes the product characteristics but also increases the interest.
Project Duration: The project started in October 2020 in Beijing and finished in November 2020 in Beijing
Operation Flow: This is a product of eye mask. The function of the product is to protect eyes and relieve eye fatigue, and bring a healthy and comfortable experience. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.